Director, Media Planning

Jobtailor

Colorado

On-site

USD 120,000 - 180,000

Full time

3 days ago

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Job summary

Jobtailor is seeking a senior media leader to own client relationships, guide a cross-functional team, and ensure strategic alignment of tactical media recommendations with overarching plans. You will lead budget decisions, mentor staff, and drive innovative audience opportunities beyond standard placements.

The role requires 6+ years in media planning, strong analytical skills, and effective collaboration with Marketing, Data, and Finance teams. Colorado-based position with growth potential.

Qualifications

Bachelor's degree or equivalent in a related field.
Extensive media planning experience with leadership responsibilities.
Strong analytical and strategic thinking for campaigns.

Responsibilities

Own client relationships and lead a team developing media strategy and tactical media recommendations.
Manage day-to-day media planning work across the team and delegate tasks to balance workload and support growth.
Review and approve team work, obtaining VP feedback or approval as needed.
Lead client communication on key media projects and integrate with Data & Analytics, CRM, Strategy, Creative, PR, Activation, and Finance teams.
Act as strategic lead across clients and align tactical recommendations with media strategy.
Generate creative, distinctive audience opportunities beyond standard media placements.
Manage and coach the team, including training on media topics, planning approaches, processes, tools, deliverables, and competencies.
Translate client and strategy audiences into strategic media audiences using syndicated audience tools.
Use competitive intelligence to identify category white space and guide media strategy.
Oversee client media budgets, media flowcharts, and authorizations.
Support client billing with Activation and Finance teams.
Identify and develop points of view based on media, category, and market trends.
Ensure media reports contain clear points of view and apply learnings to future strategies.
Monitor media trends and opportunities through industry trades and collaboration with the Media Team.
Lead strategic analyses, including audience, geography/market, vendor, competitive audit, target audience, and geographic analyses.
Identify organic growth opportunities across Media, Data & Analytics, and CRM.
Maintain relationships with media vendor partners.
Work with Activation to implement approved media recommendations.
Present at key client presentations.
Lead budget recommendations based on client goals and objectives.
Monitor active campaigns and identify optimization opportunities.
Evaluate planning processes, workflows, resources, and tools; elevate needs and issues to the VP, Planning.
Provide ongoing account status updates to the VP, Planning.

Skills

Media Planning

Client Relationship Management

Strategic Media Analysis

Media Planning Tools Proficiency

Team Leadership and Coaching

Education

Bachelor's degree or equivalent in a related field

Tools

Vivvix

Pathmatics

MRI-Simmons

SRDS

SQAD

Nielsen NMI/IMS

Guideline Planning

Job description

Own client relationships and lead a team developing media strategy and tactical media recommendations
Manage day-to-day media planning work across the team and delegate tasks to balance workload and support growth
Review and approve team work, obtaining VP feedback or approval as needed
Lead client communication on key media projects and integrate with Data & Analytics, CRM, Strategy, Creative, PR, Activation, and Finance teams
Act as strategic lead across clients and align tactical recommendations with media strategy
Generate creative, distinctive audience opportunities beyond standard media placements
Manage and coach the team, including training on media topics, planning approaches, processes, tools, deliverables, and competencies
Translate client and strategy audiences into strategic media audiences using syndicated audience tools
Use competitive intelligence to identify category white space and guide media strategy
Oversee client media budgets, media flowcharts, and authorizations
Support client billing with Activation and Finance teams
Identify and develop points of view based on media, category, and market trends
Ensure media reports contain clear points of view and apply learnings to future strategies
Monitor media trends and opportunities through industry trades and collaboration with the Media Team
Lead strategic analyses, including audience, geography/market, vendor, competitive audit, target audience, and geographic analyses
Identify organic growth opportunities across Media, Data & Analytics, and CRM
Maintain relationships with media vendor partners
Work with Activation to implement approved media recommendations
Present at key client presentations
Lead budget recommendations based on client goals and objectives
Monitor active campaigns and identify optimization opportunities
Evaluate planning processes, workflows, resources, and tools; elevate needs and issues to the VP, Planning
Provide ongoing account status updates to the VP, Planning

Requirements

Bachelor's degree or equivalent in a related field
6 or more years of media planning experience required
Ability to apply a strategic filter to solve client challenges
Strong knowledge of traditional media channels; understanding of digital preferred but not required
Ability to think critically and apply a strategic approach to plans and projects
Ability to work effectively with Creative, Media, Data & Measurement, Project Management, and Finance teams
Ability to communicate effectively with team members and outside media sales representatives
Passion for media and advertising
Strong organizational and mathematical skills, including basic media math
Ability to multitask and meet deadlines
Comfortable working in a fast-paced environment and making decisions
Knowledge of media planning tools including Vivvix, Pathmatics, MRI-Simmons, SRDS, SQAD, Nielsen NMI/IMS, and Guideline Planning

Core Competencies

Demonstrates expertise in media planning and strategy, with a strong ability to lead teams, manage client relationships, and integrate cross-functional collaboration. Proficient in utilizing media planning tools and applying strategic insights to optimize media campaigns and budgets.

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