Senior Associate, Marketing Science

Jobtailor; California (MO); On-site; USD 60,000 - 90,000; Full time

Job summary

Jobtailor is seeking a data and analytics professional to drive measurement, reporting, and dashboards using Datorama and Tableau. You will QA data, extract insights, and present findings to clients during weekly and monthly calls.

You will collaborate with Planning and Investment on budgets, media plans, ROI development, and ongoing optimization, while staying current with industry trends through training. A university degree and 1+ years of analytics experience are required.

Qualifications

• University degree required.
• 1+ years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Strong analytical and critical thinking skills; ability to clarify strategic data issues.
• Excellent communication skills; comfortable in ambiguous situations.
• Agency-side media planning knowledge is a plus.

Responsibilities

• Execute measurement plans.
• Produce campaign reports and analyses according to measurement plans.
• Develop dashboards using data visualization tools such as Datorama and Tableau.
• Perform ongoing data QA to ensure reporting and analysis data is accurate.
• Develop observations and actionable insights around campaign results.
• Create data storytelling presentations and slide decks.
• Present reports and proposals to clients during monthly and weekly calls.
• Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing budget and plan optimization.
• Keep current with industry trends and developments through training.

Skills

Data Visualization

Campaign Reporting

Audience-Based Marketing

Analytic Skills

Communication Skills

Education

University degree

Tools

Datorama

Tableau

Job description

• Execute measurement plans
• Produce campaign reports and analyses according to measurement plans
• Develop dashboards using data visualization tools such as Datorama and Tableau
• Perform ongoing data QA to ensure reporting and analysis data is accurate
• Develop observations and actionable insights around campaign results
• Create data storytelling presentations and slide decks
• Present reports and proposals to clients during monthly and weekly calls
• Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing budget and plan optimization
• Keep current with industry trends and developments through training

Requirements

• University degree
• 1+ years of data and analytics experience in advertising, management consulting, marketing, or digital consulting
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development
• Expertise in audience-based marketing and data-driven advertising
• Analytic skills, critical thinking, and ability to clarify strategic and operational data and analytics issues
• Problem-solving skills to drive issues to resolution
• Stellar communication skills
• Comfortable working in ambiguous situations
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Core Competencies

Demonstrates expertise in data analysis and visualization, with a strong focus on producing actionable insights and effective communication of campaign results. Proficient in audience-based marketing and integrated marketing strategies, with a solid foundation in budgeting and ROI development.

Highest-signal resume keywords

• Data Visualization
• Campaign Reporting
• Audience-Based Marketing
• Analytic Skills
• Communication Skills

Hard Skills

• Data Analysis
• Measurement Plans
• Budgeting
• Revenue Forecasting
• ROI Development

Soft Skills

• Critical Thinking
• Problem-Solving
• Adaptability

Industry Keywords

• Integrated Marketing
• Media Campaign Planning
• Data-Driven Advertising

Tools & Technologies

• Datorama
• Tableau