Senior Marketing Analyst

Jobtailor; Missouri; On-site; USD 100,000 - 140,000; Full time

Job summary

Jobtailor is seeking a Senior Marketing Analytics professional to drive consumer acquisition and retention insights in Missouri. You will integrate data sources, measure campaign performance across social, web, and email, and translate results into actionable recommendations for senior leaders.

Applicants should have 5+ years in the field, strong statistics knowledge, and hands-on experience with SAS/Python/SQL, Google/Adobe Analytics, and Power BI. Visa sponsorship is not offered.

Qualifications

• Bachelor’s Degree or equivalent work experience required.
• 5+ years of total relevant experience.
• 2+ years with statistical analysis software (SAS, Python, SQL).
• Understanding of statistics: significance testing, sampling, probability, bias.
• Experience measuring digital marketing with Adobe/Google Analytics.
• Advanced Excel and Power BI proficiency.
• Experience developing measurement frameworks, KPIs, dashboards, and reports.
• Experience with data warehouses and data mining.
• Strong analytical and communication skills.
• Visa sponsorship is unavailable; candidates requiring sponsorship cannot be considered.

Responsibilities

• Provide analysis, insights, and recommendations to enhance GM Protection consumer acquisition and retention programs.
• Drive analytics for marketing campaign performance across social, app, web, and email channels.
• Assess competitive benchmarks and market analytics to improve product performance.
• Integrate multiple data sources to improve conversion through segmentation, attribution, and tests.
• Collaborate with stakeholders to define OKRs and KPIs and ensure accurate tracking.
• Develop dashboards monitoring marketing campaign and channel behavior and performance.
• Communicate results to senior leadership via data storytelling.
• Identify data discrepancies and collaborate with Integration and Developer teams.
• Design and manage controlled experiments including A/B and multivariate tests.

Skills

Statistical analysis

SAS

Python

SQL

A/B testing

Incrementality

Data storytelling

Data visualization

Channel attribution

Funnel analytics

Education

Bachelor’s degree in Marketing, Economics, Business Admin, Statistics or quantitative discipline

Tools

Power BI

Excel

Adobe Analytics

Google Analytics

Data warehouses

Job description

• Provide analysis, insights, and recommendations to enhance GM Protection consumer acquisition and retention programs
• Drive analytics for marketing campaign performance across social media, app, web, and email channels
• Assess competitive benchmarks and market analytics to improve product performance
• Integrate multiple data sources to improve conversion through customer segmentation, channel attribution, funnel leakage analytics, next best offer, and ad hoc analysis
• Collaborate with business stakeholders to define strategic goals, OKRs, and KPIs and ensure accurate performance tracking
• Develop reporting and dashboards monitoring marketing campaign and channel behavior and performance
• Communicate results to internal audiences, including senior leaders, using data storytelling
• Identify data discrepancies and collaborate with Integration and Developer teams
• Design and manage controlled experiments and tests, including A/B and multivariate tests, end-to-end

Requirements

• Bachelor’s Degree in Marketing, Economics, Business Administration, Statistics or other quantitative discipline; or equivalent work experience required
• 5+ years of total relevant experience required
• 2+ years of hands‑on experience with statistical analysis software (SAS, Python, SQL, etc.) required
• In‑depth understanding of statistical analysis and statistical concepts, including significance testing, sampling, probability, variation, correlation, and bias
• Knowledge of marketing measurement methodologies, including Test vs Control, A/B, Multivariate, Incrementality, Break-even, Lift, Regression, and Cluster analysis
• Experience measuring and optimizing digital marketing performance using Adobe Analytics or Google Analytics
• Advanced knowledge of Microsoft Excel and Power BI
• Experience developing measurement frameworks, KPIs, dashboards, and performance reporting
• Advanced knowledge of data warehouses, data mining, and data analysis techniques
• Strong analytical and critical thinking skills
• Ability to synthesize complex data into actionable insights and recommendations
• Effective written, verbal, and presentation skills for technical and non-technical audiences, including senior leadership
• Working knowledge of PowerPoint, Canva, or similar presentation and data storytelling tools
• Strong project management, prioritization, organizational, and time management skills
• Visa sponsorship is unavailable; candidates requiring visa sponsorship cannot be considered

Core Competencies

Demonstrates expertise in statistical analysis and marketing measurement methodologies, with a strong ability to synthesize complex data into actionable insights. Proficient in developing KPIs, dashboards, and performance reporting to enhance consumer acquisition and retention strategies.

Highest-signal resume keywords

• Statistical Analysis Software (SAS, Python, SQL)
• Marketing Measurement Methodologies (A/B Testing, Incrementality)
• Adobe Analytics or Google Analytics
• Microsoft Excel and Power BI
• Data Storytelling and Presentation Skills

Hard Skills

• Statistical Analysis
• Data Analysis Techniques
• Data Mining
• Customer Segmentation
• Funnel Leakage Analytics
• Controlled Experiments
• Regression Analysis
• Cluster Analysis
• Performance Tracking
• Conversion Optimization

Soft Skills

• Analytical Thinking
• Critical Thinking
• Effective Communication
• Project Management
• Organizational Skills

Industry Keywords

• Consumer Acquisition
• Retention Programs
• Marketing Campaign Performance
• Market Analytics
• Competitive Benchmarks

Tools & Technologies

• PowerPoint
• Canva
• Data Warehouses
• Dashboards
• Reporting Tools