Associate Director, Business Analytics

Jobtailor; Illinois; On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor seeks a senior analytics professional to translate complex data into clear insights for advertising and marketing strategy. You will lead measurement plans, develop narratives, and partner with planning and investment teams.

You will mentor analysts, present to clients, and drive audience segmentation, media impact tests, and ROI optimization across campaigns and budgets.

Qualifications

• 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
• Demonstrated knowledge in audience-based marketing and data-driven advertising.
• Analytic skills, critical thinking, and problem-solving skills.
• Proven leadership ability and strong, impactful client relationship experience.
• Familiarity with statistical analysis, including linear regression and data visualization.
• Stellar communication and presentation skills.

Responsibilities

• Build and develop a deep understanding of clients' strategic issues, initiatives, and competitive position.
• Ensure analytics efforts produce clear, compelling actionable insights and narratives through sophisticated analytic techniques.
• Lead measurement plan development and execution.
• Deliver scheduled and ad hoc deliverables on time.
• Recommend and implement research supporting consumer insights and strategic processes.
• Identify opportunities to continuously improve processes.
• Lead, mentor, and train analysts and managers.
• Present reports, POVs, and other materials to clients by phone and in person.
• Contribute to consumer segmentation and audience identification/exploration.
• Design tests measuring the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks and priorities.
• Partner with Planning and Investment teams on annual budget setting, media plan development, and budget/plan optimization.
• Lead and mentor direct reports, assess capabilities, provide career-growth roadmaps, and establish skill-development goals.
• Keep current with industry trends through research and training.

Skills

Analytic skills

Critical thinking

Problem solving

Communication skills

Presentation skills

Leadership

Training and coaching

Education

Bachelor's degree

Tools

Excel

PowerPoint

Data Visualization

Linear Regression

Job description

• Build and develop a deep understanding of clients' strategic issues, initiatives, and competitive position
• Ensure analytics efforts produce clear, compelling, actionable insights and narratives through sophisticated analytic techniques
• Participate in measurement plan development and execution
• Deliver scheduled and ad hoc deliverables on time
• Recommend and implement research supporting consumer insights and strategic processes
• Identify opportunities to continuously improve processes
• Lead, mentor, and train analysts and managers
• Present reports, POVs, and other materials to clients by phone and in person
• Contribute to consumer segmentation and audience identification/exploration
• Design tests measuring the incremental impact of media on business outcomes
• Manage cross-functional day-to-day tasks and priorities
• Partner with Planning and Investment teams on annual budget setting, media plan development, and budget/plan optimization
• Lead and mentor direct reports, assess capabilities, provide career-growth roadmaps, and establish skill-development goals
• Keep current with industry trends through research and training

Requirements

• Intermediate level skills with Excel and PowerPoint
• 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development
• Demonstrated knowledge in audience-based marketing and data-driven advertising
• Analytic skills, critical thinking, and problem-solving skills
• Proven leadership ability and strong, impactful client relationship experience
• Familiarity with statistical analysis, including linear regression and data visualization
• Stellar communication and presentation skills
• Ability to train and coach colleagues
• Organization, detail orientation, prioritization, business writing, presenting, conducting analysis, and project management skills
• Comfortable working in ambiguous situations
• A university degree
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Core Competencies

Demonstrates expertise in data and analytics within advertising and marketing, with a strong focus on audience-based marketing, media planning, and delivering actionable insights. Proven leadership in mentoring teams and managing client relationships effectively.

Highest-signal resume keywords

• Data And Analytics Experience
• Audience-Based Marketing
• Statistical Analysis
• Leadership And Mentoring
• Communication And Presentation Skills

ATS Optimization Keywords

Hard Skills

• Excel
• PowerPoint
• Data Visualization
• Linear Regression
• Analytic Skills
• Critical Thinking
• Problem-Solving
• Project Management
• Budgeting
• ROI Development

Soft Skills

• Detail Orientation
• Organization
• Prioritization
• Business Writing
• Training And Coaching

Industry Keywords

• Advertising
• Management Consulting
• Integrated Marketing
• Consumer Insights
• Media Campaign Planning
• Consumer Segmentation
• Strategic Processes
• Measurement Plan Development
• Client Relationship Management
• Media Plan Optimization