Digital Marketing Analyst – Measurement

Jobtailor; Illinois; On-site; USD 65,000 - 90,000; Full time

Job summary

Jobtailor, a data-driven media consultancy, is seeking a detail-oriented analyst to support media programs for clients. You will analyze data, plan campaigns, and provide actionable insights to optimize performance.

Ideal candidates will be proficient in Excel and Tableau, with strong communication skills and the ability to work independently with limited supervision.

Qualifications

• Permanent US work authorization required.
• Must be legally authorized to work in the United States for any employer on a full-time basis.
• Must not require current or future visa sponsorship.
• Prior professional experience is not required.
• Ability to think critically, break down problems, and propose solutions.
• Strong verbal and written communication skills.

Responsibilities

• Perform heavy data analysis and help execute and manage media programs for clients.
• Conduct digital media planning, execution, and optimization.
• Perform A/B testing and develop landing-page testing recommendations.
• Produce weekly and monthly reporting and translate analyses into client-facing insights.
• Plan, strategize, document, execute, and optimize cross-channel campaigns.
• Execute analyses using Excel and Tableau and present findings via slides and emails.

Skills

Digital media planning

Data analysis

A/B testing

Excel

Tableau

PowerPoint

Audience creation

Reporting

Tools

Tableau

Excel

MS Office

Google Workspace

PowerPoint

Job description

• Perform heavy data analysis and help execute and manage media programs for clients
• Develop competence in a specific subject area such as media, measurement, or strategy
• Conduct digital media planning, execution, and optimization
• Perform A/B testing and develop landing-page testing recommendations
• Conduct on-page and off-page optimization
• Produce weekly and monthly reporting
• Pace budgets and goals
• Build, test, and optimize creative
• Create and optimize audiences
• Support promotions
• Analyze digital media performance and communicate reporting and insights
• Plan, strategize, document, execute, and optimize cross-channel campaigns
• Execute discrete analyses using tools such as Excel and Tableau
• Translate analyses into client-facing insights through slides, documents, and emails
• Manage work independently with initial direction from a manager
• Speak up, ask questions, and express points of view
• Understand clients' businesses, industries, and goals
• Support client-facing solutions and deliverables, including PowerPoint pitches and competitive/landscape audits

Requirements

• Permanent US work authorization required
• Must be legally authorized to work in the United States for any employer on a full-time basis
• Must not require current or future visa sponsorship
• Prior professional experience is not required
• Ability to think critically, break down problems, and propose solutions
• Strong verbal and written communication skills
• Consistently accurate, thorough, and organized work
• Ability to work respectfully and professionally with peers, instructors, teammates, or external stakeholders
• Ability to take ownership of tasks or projects and complete them with limited supervision
• Examples of leadership, initiative, or ownership in academic, extracurricular, or work settings
• Familiarity with MS Office, Google Workspace, or similar software

Core Competencies

Demonstrates strong capabilities in digital media planning, execution, and optimization, with a focus on data analysis and reporting. Proficient in translating complex analyses into actionable insights for clients while managing projects independently.

Highest-signal resume keywords

• Digital Media Planning
• Data Analysis
• A/B Testing
• Excel
• Tableau

ATS Optimization Keywords

Hard Skills

• Data Analysis
• Digital Media Planning
• A/B Testing
• On-Page Optimization
• Off-Page Optimization
• Cross-Channel Campaigns
• Creative Optimization
• Audience Creation
• Performance Analysis
• Reporting

Soft Skills

• Critical Thinking
• Verbal Communication
• Written Communication
• Organizational Skills
• Professionalism

Industry Keywords

• Media
• Measurement
• Strategy
• Client-Facing Solutions
• Promotions

Tools & Technologies

• Excel
• Tableau
• MS Office
• Google Workspace
• PowerPoint