Associate Director, Business Analytics

Omnicom Media; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Omnicom Media in New York seeks a senior business analytics leader to turn data into actionable client insights. You will own analytics strategy, mentor analysts and managers, and collaborate with planning and investment teams to drive measurable outcomes.

The role requires 5–7 years in data and analytics within advertising or digital consulting, strong storytelling and presentation skills, and the ability to manage cross-functional initiatives in a fast-paced agency environment.

Qualifications

• 5–7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.

Responsibilities

• Provide external-facing analytics leadership and actionable insights for clients.
• Lead and mentor analysts and managers.
• Present reports and POVs to clients.
• Develop measurement plans and ensure delivery of insights.
• Collaborate with Planning and Investment teams on budget and plan optimization.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Leadership

Communication & presentation

Training & mentoring

Ambiguity tolerance

Education

Bachelor's degree in data/analytics/marketing

Tools

SQL

Excel

Tableau

Power BI

Job description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients' business goals.

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
• Participate in the measurement plan development and execution.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train analysts and managers.
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

Internal facing responsibilities:

• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research and engaging in training.

Required Skills

• Industry Knowledge in marketing analytics and data
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Demonstrated knowledge in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations

Education and Experience

• A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required