Senior Associate, Financial Solutions Marketing Manager

New York Life Insurance Company; New York (NY); Hybrid; USD 108,000 - 130,000; Full time

Job summary

Ein etabliertes Unternehmen im Finanzdienstleistungssektor sucht einen Solutions Marketing Manager, der für die Entwicklung und Umsetzung von Marketingstrategien für Lebensversicherungsprodukte verantwortlich ist. In dieser Rolle werden Sie innovative Marketingmaterialien erstellen, eng mit Vertriebsteams zusammenarbeiten und die Markteinführung neuer Produkte unterstützen. Sie werden Teil eines inklusiven Teams, das sich der Förderung von Wachstum und Erfolg für Kunden und Mitarbeiter gleichermaßen widmet. Diese Position bietet die Möglichkeit, Ihre Fähigkeiten in einem dynamischen Umfeld weiterzuentwickeln und einen echten Einfluss auf das Leben von Menschen auszuüben.

Benefits

Vollständige Gesundheitsversorgung

Adoptionshilfe

Schuldenrückzahlungsprogramme

Flexible Arbeitszeiten

Urlaubsprogramme

Qualifications

• 5+ Jahre Erfahrung im Produktmarketing, insbesondere im Bereich Lebensversicherungen.
• Starke Kommunikationsfähigkeiten zur Beeinflussung und Motivation von Stakeholdern.

Responsibilities

• Entwicklung von Marketingmaterialien und Verkaufsunterlagen zur Unterstützung des Verkaufs.
• Zusammenarbeit mit Produktmanagern zur Entwicklung von Marketingstrategien.

Skills

Produktmarketing

Finanzlösungen

Kommunikationsfähigkeiten

Projektmanagement

Kreatives Denken

Datenanalyse

Verhandlungsgeschick

Education

Bachelor-Abschluss

Job description

Location Designation:Hybrid - 3 days per week

Our New York Life culture has laid the foundation for over 175 years of commitment to our employees, agents, policy owners, and the communities where we live and work. Here you become a valued part of a welcoming, inclusive, and caring organization with a long-standing legacy in stability and growth. The strength revolves around our diversified, multi-dimensional business portfolio that goes beyond life insurance.

As a Fortune 100 company and industry leader, we provide an environment where you can explore your career ambitions, offering opportunities to tackle meaningful challenges and stretch your skills while balancing work and life priorities. You willbe part ofan inclusive teamguided by our belief to always be there for each other-providing the support and flexibilityto grow and reach new heights while making an impact in the lives of others.

You are our future, and we commit to investing in you accordingly.

Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.

Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.

Business Unit Overview

In Marketing, you'll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content and fostering meaningful connections with key audiences. Collaborate with experts across disciplines, leveraging data and insights to drive decision-making, unlock new growth potential and optimize our differentiating capabilities.

Role Overview:

The Solutions Marketing Manager will be responsible for supporting the marketing strategy and execution activities for New York Life's Business Solutions offerings and whole life insurance; this includes supporting the creation of content and key messaging, helping drive integrated go-to-market plans for these solutions; supporting the execution of new product launches, and collaborating with key stakeholders to tell the story of NYL solutions with strong packaging, messaging, and positioning in a highly relevant way for our target market segments. This role will partner with the agent sales distribution and strategy teams to educate, inform, and encourage the adoption of marketing programs, initiatives, and tactics to enable sales growth and support agent productivity, as well as meet client needs. This position will report up through Corporate Marketing but will work closely with both the Product Solutions Value Stream and Agency sales/strategy teams.

What You'll Do:
* Responsible for developing actionable sales ideas and innovative and effective marketing materials, sales collateral, seminars, videos, tools, etc. to support the sales of employee benefit products.
* Supports the development of marketing plans and tactics for Business Solutions and whole life insurance through consultation and collaboration with Marketing leaders, Agency sales and strategy teams and product leaders.
* Will typically work in collaboration and consultation with the Business Solutions and whole life product managers and cross-functional marketing teams to support and develop the product positioning strategy, go-to-market plans, and product launch execution.
* Assist marketing leaders in the development of product-related stories and messages in alignment with the brand messaging framework.
* Conduct ongoing review and assessment of existing product support materials to ensure effectiveness, timeliness, relevancy, and appropriateness, with recommendations for improvement. This also includes monitoring and ensuring that materials are kept current for compliance purposes and are updated or revised to ensure adherence to compliance standards.
* Collaborate across Corporate Marketing to ensure there is integration of marketing campaigns and resources to optimize market execution.
* Proactively identify, monitor, and analyze competitors' products, sales focuses, and marketing strategies in the disability insurance space to identify opportunities.

What You'll Bring:
* Bachelor's degree and/or equivalent experience

* 5+ years of product or financial solution marketing experience, preferably related to employee benefits and life insurance products including group disability, employee benefit market, whole life insurance, LTC insurance, and insurance industry in general
* Strong business acumen with the ability to work well in scenarios with ambiguity
* Ability to successfully manage several projects concurrently through completion
* Ability to navigate across multiple functions to establish buy-in and sign-off
* Critical thinking and capacity for original thought
* Communicate effectively to motivate, and influence people
* Strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
* Innovative and creative mindset for initiating new ideas
* Ability to interpret key data elements to identify opportunities across the positioning strategy, consumer segments, etc.
* Excellent written and verbal communication skills
* Understanding of consumer needs and implications to business strategies, with ability to interact with sales teams
* Strong planning, project management skills
* Ability to understand the impact of decisions on other areas of the business
* Strong objection handling and conflict management skills
* Ability to develop, create and identify needed marketing collateral

#LI-SV1

#LI-HYBRID

Pay Transparency

Salary Range:$108,000 - 130,000

Overtime eligible:Exempt

Discretionary bonus eligible:Yes

Sales bonus eligible:No

Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.

Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by theFoundation.We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

Job Requisition ID:91628