Senior Director Demand Generation Marketing

SmartRecruiters; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Join a forward-thinking company as a Senior Director of Demand Generation Marketing, where you'll spearhead innovative strategies to drive growth and expansion. This role is pivotal in shaping a high-performing demand generation engine, collaborating with cross-functional teams to achieve ambitious pipeline and revenue targets. You'll lead a diverse team, optimize marketing processes, and implement data-driven strategies that ensure measurable outcomes. If you're passionate about making a significant impact in a dynamic environment and thrive on collaboration and innovation, this opportunity is perfect for you.

Benefits

Competitive Salaries

Generous Equity

Remote-Friendly Work Environment

Collaborative Culture

Qualifications

• 7+ years of experience in demand generation and growth strategies.
• Strong analytical skills and project management capabilities.

Responsibilities

• Lead the development of a global demand generation strategy.
• Drive growth through effective marketing campaigns and team efficiency.

Skills

Demand Generation

Data Analysis

Project Management

SEO

SEM

Email Marketing

Communication

Leadership

Education

Bachelor's Degree in Marketing or related field

Tools

Attribution Software

Job description

Senior Director Demand Generation Marketing

• Full-time

SmartRecruiters is a values-driven, global-minded, and well-funded tech employer on a mission to connect people to jobs at scale. As a global leader in enterprise recruitment software, SmartRecruiters offers a cloud-based global Hiring Success platform that allows teams to attract, select, and hire the best talent. 4,000 companies worldwide rely on SmartRecruiters to achieve hiring success—including brands like Bosch, LinkedIn, Skechers, and Visa—using recruitment marketing, CRM, AI, ATS, and a marketplace of 600+ connected vendors all within one scalable platform.

SmartRecruiters was recognized by Forbes as one of the Best Employers in 2020. We are proud to offer a collaborative, diverse, and remote-friendly work environment, as well as competitive salaries and generous equity. We believe in promotion from within, so high performance can lead to upward mobility. Our inclusive office environment welcomes and respects all.

About the Role

The Sr. Director of Demand Marketing will play a critical role in advancing SmartRecruiters' ambitious growth objectives by building a high-performing demand generation engine. Reporting to the Chief Marketing Officer, you will lead the development and execution of a comprehensive, global, data-driven demand generation strategy that delivers measurable pipeline and revenue outcomes.

This role requires an experienced leader with deep expertise in demand creation and capture strategies, targeting key segments with precision, and aligning closely with marketing, product marketing, regional sales leaders, SDRs, and RevOps to create a seamless go-to-market engine. Balancing operational execution with strategic foresight will be essential to laying the foundation for scalable, predictable, and impactful growth.

Key Responsibilities:

1. Drive growth: Take ownership of achieving ambitious pipeline and revenue targets, building a scalable, predictable framework that supports both short-term wins and long-term growth for new and existing customers. Implement processes to improve team efficiency and streamline operations, driving greater effectiveness in campaign execution.
2. Lead Demand Marketing strategy: Design and refine a multi-channel demand creation and capture strategy, incorporating SEO, SEM, paid media, web, email marketing, and in-person events, while ensuring continuous optimization and measurable outcomes. Own global campaign strategy and execution, aligning cross-functional teams to drive results.
3. Build a high-functioning global growth engine: Develop a demand generation engine that unites marketing, sales, SDRs, and RevOps around shared objectives, streamlining operational processes for maximum efficiency. Lead regional marketing programs to develop and execute strategic campaigns targeting expansion in key markets.
4. Lead and mentor a diverse team: Foster a culture of innovation, collaboration, and excellence. Utilize team KPIs, OKRs, and regional growth metrics to monitor performance and foster continuous improvement.
5. Implement attribution models: Manage multi-touch attribution to measure campaign effectiveness, leveraging insights to refine strategies and maximize ROI.

Qualifications

• 7+ years of experience in demand generation, with a focus on driving growth in diverse markets.
• Strong analytical skills, with expertise in KPIs, OKRs, and data analysis techniques.
• Excellent project management and organizational skills in fast-paced environments.
• Experience with predictive modeling and forecasting for marketing strategies.
• Effective communication and presentation skills, capable of engaging executive stakeholders.
• Strategic, results-oriented mindset with a proven impact record.
• Willingness to travel periodically and work across multiple time zones.
• Proven leadership skills to inspire and empower cross-functional teams.
• Experience in HR-Tech or B2B SaaS is a plus.

SmartRecruiters is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability, or other protected characteristics. Your information will be kept confidential according to EEO guidelines.