Senior Associate, Financial Solutions Marketing Manager

New York Life Insurance; Newark (NJ); Hybrid; USD 108,000 - 130,000; Full time

Job summary

An established industry player is seeking a Solutions Marketing Manager to elevate their Business Solutions offerings. This pivotal role involves crafting compelling marketing strategies and content that resonate with target audiences. You will collaborate with cross-functional teams to drive innovative campaigns, ensuring compliance and effectiveness in all marketing materials. The ideal candidate will possess strong project management skills, a creative mindset, and a deep understanding of the financial solutions landscape. Join a forward-thinking company that values diversity and fosters a culture of growth and community impact.

Benefits

Leave Programs

Adoption Assistance

Student Loan Repayment Programs

Annual Discretionary Bonus

Qualifications

• 5+ years of marketing experience in employee benefits and life insurance.
• Strong project management and communication skills required.

Responsibilities

• Develop marketing materials and sales collateral for employee benefit products.
• Collaborate with product managers and marketing teams for product launches.

Skills

Product Marketing

Financial Solutions

Project Management

Communication Skills

Critical Thinking

Business Acumen

Creative Mindset

Education

Bachelor's Degree

Job description

Location Designation: Hybrid - 3 days per week

Business Unit Overview

In Marketing, you’ll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content and fostering meaningful connections with key audiences. Collaborate with experts across disciplines, leveraging data and insights to drive decision-making, unlock new growth potential and optimize our differentiating capabilities.

Role Overview:

The Solutions Marketing Manager will be responsible for supporting the marketing strategy and execution activities for New York Life’s Business Solutions offerings and whole life insurance; this includes supporting the creation of content and key messaging, helping drive integrated go-to-market plans for these solutions; supporting the execution of new product launches, and collaborating with key stakeholders to tell the story of NYL solutions with strong packaging, messaging, and positioning in a highly relevant way for our target market segments. This role will partner with the agent sales distribution and strategy teams to educate, inform, and encourage the adoption of marketing programs, initiatives, and tactics to enable sales growth and support agent productivity, as well as meet client needs. This position will report up through Corporate Marketing but will work closely with both the Product Solutions Value Stream and Agency sales/strategy teams.

What You’ll Do:
• Responsible for developing actionable sales ideas and innovative and effective marketing materials, sales collateral, seminars, videos, tools, etc. to support the sales of employee benefit products.
• Supports the development of marketing plans and tactics for Business Solutions and whole life insurance through consultation and collaboration with Marketing leaders, Agency sales and strategy teams and product leaders.
• Will typically work in collaboration and consultation with the Business Solutions and whole life product managers and cross-functional marketing teams to support and develop the product positioning strategy, go-to-market plans, and product launch execution.
• Assist marketing leaders in the development of product-related stories and messages in alignment with the brand messaging framework.
• Conduct ongoing review and assessment of existing product support materials to ensure effectiveness, timeliness, relevancy, and appropriateness, with recommendations for improvement. This also includes monitoring and ensuring that materials are kept current for compliance purposes and are updated or revised to ensure adherence to compliance standards.
• Collaborate across Corporate Marketing to ensure there is integration of marketing campaigns and resources to optimize market execution.
• Proactively identify, monitor, and analyze competitors' products, sales focuses, and marketing strategies in the disability insurance space to identify opportunities.

What You’ll Bring:
• Bachelor’s degree and/or equivalent experience
• 5+ years of product or financial solution marketing experience, preferably related to employee benefits and life insurance products including group disability, employee benefit market, whole life insurance, LTC insurance, and insurance industry in general
• Strong business acumen with the ability to work well in scenarios with ambiguity
• Ability to successfully manage several projects concurrently through completion
• Ability to navigate across multiple functions to establish buy-in and sign-off
• Critical thinking and capacity for original thought
• Communicate effectively to motivate, and influence people
• Strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
• Innovative and creative mindset for initiating new ideas
• Ability to interpret key data elements to identify opportunities across the positioning strategy, consumer segments, etc.
• Excellent written and verbal communication skills
• Understanding of consumer needs and implications to business strategies, with ability to interact with sales teams
• Strong planning, project management skills
• Ability to understand the impact of decisions on other areas of the business
• Strong objection handling and conflict management skills
• Ability to develop, create and identify needed marketing collateral

Pay Transparency

Salary Range: $108,000 - 130,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Diversity Promise

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture. Click here to learn more about how we have been recognized for our leadership.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

Job Requisition ID: 91628