Senior Associate

Publicisgroupe; New York (NY); On-site; USD 50,065 - 73,944; Full time

Benefits offered by this job

Medical coverage

Dental and vision insurance

401K

Flexible time off

Tuition reimbursement

Job summary

Publicisgroupe in New York is seeking a Senior Associate in Planning to manage media communication for assigned brands, ensuring accurate budget control and timely updates. The role requires close collaboration with Managers to develop media strategies and maintain strong client relationships.

Ideal candidates have 1+ years of Media Planning experience, proficiency in MediaTools, and strong communication skills. The position offers a comprehensive benefits package, including medical, dental, and flexible time off.

Qualifications

• 1+ years of Media Planning experience.
• Familiarity with Competitive systems (AdViews/Kantar).
• Strong proficiency with Excel.

Responsibilities

• Assist the Manager in development of digital media plan options.
• Maintain accurate budget control and media activity flow.
• Ensure proper execution of digital media plans by monitoring buys.

Skills

Media Planning experience

Knowledge of MediaTools

Excel proficiency

Strong communication skills

Solution-oriented problem solving

Teamwork skills

Tools

MediaTools

Competitive systems (AdViews/Kantar)

Syndicated research tools (MRI, Comscore)

Job description

Overview

The role of the Senior Associate, Planningis to be the day-to-day steward on media communication for assigned brands, including accurate budget control and flow of digital media activity. You will be required to develop and maintain a strong knowledge of client business and apply online media understanding accordingly to help deliver against the clients’ needs/objectives. You will work closely with the Managers in the development and communication of all media recommendations. You will also be responsible for management, oversight and priority setting for respective Associates.

Our team is energetic, fun and collaborative. We work on the corporate differentiation/branding part of the account. We are committed to developing good work and enjoy our jobs and team.

Responsibilities

• Assist the Manager in development of digital media plan options and recommendations
• Maintain accurate budget control and flow of media activity and update client on timely/consistent basis
• Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
• Demonstrate proficiency with systems/tools (MRI,MediaTools,ComScore)
• Gather and analyze appropriate research to provide sound, strategic, consumer-insights-driven digital media recommendations
• Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met
• Ensure proper execution of digital media plans by monitoring buys/schedules
• Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process
• Demonstrate creativity and agility when problem solving
• Deliver POVs/position papers on key client issues and/or client opportunities
• Prepare media authorizations per approved plans/project requests

Qualifications

• 1+ years of Media Planning experience
• MediaTools knowledge is a must
• Familiarity with Competitive systems (AdViews/Kantar)
• Working knowledge of Syndicated research tools (eg.MRI,Comscore, etc.)
• Strong proficiency within Excel
• Strong communication and presentation skills
• Professional, with strong teamwork skills
• Curious and motivated
• Solution-oriented problem solver
• Adept at time management and handling shifting priorities

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $50,065.00 - USD $73,944.00/Annually.

All your information will be kept confidential according to EEO guidelines.