Senior Associate, Experience Planning

Hearts & Science; Boston (MA); On-site; USD 40,000 - 75,000; Full time

Job summary

Hearts & Science in Boston is seeking a Senior Associate, Experience Planning to help shape paid media plans and manage client budgets. You will learn client business dynamics, support POVs and develop deep knowledge of media spaces and data tools used for recommendations.

The role emphasizes collaboration across channels, learning the client service aspect of media planning, and contributing to ongoing program management and analytics.

Qualifications

• 2 years of media planning experience.
• Experience managing media programs and responding to client media-related needs.
• Comfort planning across channels and platforms.
• Ready to take on management responsibilities.
• Understanding of key research sources.
• Knowledge of current trends and innovations in media.
• Comfort with data, analytics and measurement.

Responsibilities

• Assists in developing paid media recommendations & POVs to clients.
• Humanizes targets through empathic audience analysis using various tools.
• Manages client budgets through flowcharts, media authorizations and trackers.
• Maintains pulse on competitive intelligence via desktop research tools.
• Pulls projected media plan performance (reach, frequency) using tools.
• Communicates plan changes to expanded internal team.
• Sends meeting recaps; updates client and internal status sheets.

Skills

Media planning

Budget management

Data analytics

Audience analysis

Tools

Desktop research tools

Proprietary/Syndicated tools

Job description

Senior Associate, Experience Planning

The Senior Associate, Experience Planning is responsible for assisting planning paid media plans and managing client budgets. The Senior Associate is expected to have a strong working knowledge of the media space and the data & tools typically used to put forth recommendations and POVs. The Senior Associate will develop and maintain a deep knowledge of their clients’ business over time.

Agency

Hearts & Science

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

The Senior Associate, Experience Planning is responsible for assisting planning paid media plans and managing client budgets. The Senior Associate is expected to have a strong working knowledge of the media space and the data & tools typically used to put forth recommendations and POVs. The Senior Associate will develop and maintain a deep knowledge of their clients’ business over time.

Responsibilities

• Assists in developing paid media recommendations & POVs to clients
• Humanizes targets through empathic audience analysis, leveraging a variety of tools and resources to paint a robust, actionable picture of priority audiences from data
• Manages client budgets through flowcharts, media authorizations and financial trackers
• Maintains pulse on competitive intelligence through several tools including desktop research
• Pulls projected media plan performance (e.g. reach frequency) using proprietary and syndicated tools
• Communicates plan changes to expanded internal team
• Sends meeting recaps; updates client and internal status sheets

Qualifications

• 2 years of media planning experience
• Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
• Comfort planning
• across channels and platforms
• Readiness to learn the client service aspect of media planning
• Command of media fundamentals and ability to educate an Assistant
• Ready to take on management responsibilities
• Understanding of key research sources
• Some knowledge of current trends and innovations in media
• Comfort with data, analytics and measurement

$40,000 - $75,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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$40,000 - $75,000