Senior Associate Brand Manager: Growth & Impact (Hybrid)

Bel Group; Chicago (IL); Hybrid; USD 90,000 - 115,000; Full time

Benefits offered by this job

401(k) plan

Medical, dental, and vision coverage

Job summary

Bel Brands is seeking a Senior Associate Brand Manager to lead planning, execution, and analysis of marketing initiatives across our brand portfolio. You will work with Consumer Insights, New Products, Sales, Operations, and Finance to shape strategy and drive growth.

You will manage communications with Bel’s agencies for creative, media, PR, and consumer promotions. You’ll oversee IMC plan execution, translate brand strategy into channel tactics, and lead packaging changes and post-launch

Qualifications

• 4+ years of Brand Marketing experience (CPG preferred).
• Must have expertise in data analysis and translating data into insights.
• Independent and proactive contributor in changing, ambiguous situations.
• Demonstrates learning agility through on-the-job experience and mentorship.
• Ability to communicate concisely within function and with cross-functional and agency partners.

Responsibilities

• Lead planning, execution and analysis of marketing initiatives.
• Oversee IMC plan execution with agency teams and cross-functional partners.
• Translate brand strategy into channel-specific strategies and executions.
• Lead packaging changes for base product and promotions.
• Evaluate programs with ROI focus and optimize accordingly.
• Manage commercialization and launches with cross-functional partners.

Skills

Brand marketing

Data analysis

Leadership

Communication

Teamwork

Tools

Nielsen/IRI data

Job description

Bel Brands is seeking a Senior Associate Brand Manager to lead planning, execution, and analysis of marketing initiatives across our brand portfolio. You will work with Consumer Insights, New Products, Sales, Operations, and Finance to shape strategy and drive growth.

You will manage communications with Bel’s agencies for creative, media, PR, and consumer promotions. You’ll oversee IMC plan execution, translate brand strategy into channel tactics, and lead packaging changes and post-launch