Hybrid Senior Brand Manager: Growth & Strategy

Bel; Chicago (IL); Hybrid; USD 160,000 - 170,000; Full time

Benefits offered by this job

Base salary

Bonus opportunity

Benefits from Day 1

401k match

Hybrid work in Chicago

Job summary

Bel Brands is seeking a Senior Brand Manager for Babybel in Chicago. The role leads US brand strategy, drives growth, and partners with Global Marketing, Innovation, and Sales to optimize product lines.

This hybrid position requires strong P&L, budgeting, and cross-functional leadership to deliver measurable results. The candidate will guide marketing initiatives, manage agency relationships, and drive omni-channel campaigns, with consideration for channel mix and shopper marketing strategies to

Qualifications

• Bachelor’s degree required; MBA preferred.
• 7+ years of progressive CPG Brand Marketing experience.
• Must manage multiple projects in a fast-paced, matrixed environment.
• Proficient in POS and panel data analysis (Nielsen/IRI); translate data into insights.
• Experience with agency management including media, creative, and PR.
• Experience overseeing Shopper Marketing and omni-channel tactics.
• Experience managing a marketing budget.

Responsibilities

• Brand strategy leadership for US market, including growth and positioning.
• Lead creative campaigns; manage US agency partner relationships.
• Oversee P&L, budgets, and action plans to hit goals.
• Partner with Sales and Supply Chain on GTM and sell-in.
• Evaluate programs and adjust marketing mix based on results.
• Develop and coach brand team; collaborate across functions.
• Work with Innovation on line extensions and new products; ensure route to market.

Skills

Brand strategy

Leadership

CPG marketing

Budget management

POS & panel data

Agency management

Omni-channel marketing

People management

Education

Bachelor's degree

MBA preferred

Job description

Bel Brands is seeking a Senior Brand Manager for Babybel in Chicago. The role leads US brand strategy, drives growth, and partners with Global Marketing, Innovation, and Sales to optimize product lines.

This hybrid position requires strong P&L, budgeting, and cross-functional leadership to deliver measurable results. The candidate will guide marketing initiatives, manage agency relationships, and drive omni-channel campaigns, with consideration for channel mix and shopper marketing strategies to