Brand Strategy & Launch Associate

Bel; New York (NY); Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

Bonus potential

401(k) match

Medical, dental, and vision coverage

PTO Day 1

Job summary

Bel is seeking an Associate Brand Manager to support its Fruit Business by shaping brand strategies, innovation plans, and go-to-market initiatives that drive growth. Reporting to the Senior Brand Manager, you will collaborate across functions to advance projects from concept to launch while aligning with consumer needs and market opportunities.

The ideal candidate brings 2+ years in brand management or related CPG roles, strong analytical skills, and the ability to influence cross-functional

Qualifications

• 2+ years of brand management, marketing, innovation, or related CPG roles preferred.
• Strong analytical skills and ability to synthesize data into actionable recommendations.
• Experience with consumer insights, market trends, and go-to-market planning.

Responsibilities

• Support development of brand strategies, annual plans, and innovation pipelines.
• Partner with cross-functional teams to execute commercialization projects from concept to launch.
• Develop customer-facing selling stories and launch materials for effective commercialization.
• Monitor brand performance and market data to identify opportunities and inform recommendations.
• Coordinate with agencies and vendors to ensure brand standards and timely deliverables.

Skills

Brand management

Marketing

Project management

Cross-functional leadership

Data interpretation

Education

Bachelor's degree

MBA preferred

Job description

Bel is seeking an Associate Brand Manager to support its Fruit Business by shaping brand strategies, innovation plans, and go-to-market initiatives that drive growth. Reporting to the Senior Brand Manager, you will collaborate across functions to advance projects from concept to launch while aligning with consumer needs and market opportunities.

The ideal candidate brings 2+ years in brand management or related CPG roles, strong analytical skills, and the ability to influence cross-functional