Brand Growth and Innovation Leader

Kimberly-Clark USA; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

Kimberly-Clark is seeking a Brand Growth and Innovation Leader for the Feminine Care portfolio in North America, guiding Kotex, Huggies, Poise and Depend. You will lead Brand Growth Managers and cross-functional partners in a matrix organization to build and manage an innovation portfolio that drives growth and disruption.

The role requires a creative, strategic thinker with a proven track record in innovation, portfolio strategy, and delivering business results.

Qualifications

• Bachelor's degree in Business and/or Marketing.
• 10+ years' marketing experience with brand management in B2B/CPG.
• Experience leading innovation strategy and product development.

Responsibilities

• Identify unmet consumer needs and prioritize opportunities.
• Articulate consumer-driven innovation strategy aligned with market dynamics.
• Lead transformational innovation pipeline from strategy to forecasting.
• Collaborate on a 3–5 year Strategic Business Plan and brand priorities.
• Lead cross-functional teams to grow innovation and product news pipeline.
• Coordinate with Global teams to scale front-end innovation.
• Drive business-model innovation including prototyping and imports/exports.
• Deliver brand performance: net sales, profit, margin, and market share.
• Forecast consumption/shipments and manage risks/opportunities.
• Manage innovation priorities and budget effectively.
• Present to the North American Leadership Team.

Skills

Brand management experience

P&L management

Cross-functional collaboration

Agency management

Travel 10-20%

Education

Bachelor's degree in Business/Marketing

Masters/MBA (preferred)

Job description

Brand Growth and Innovation Leader

Job Description

Feminine Care Brand Growth & Innovation Leader

Join the team behind iconic brands like Huggies®, Kotex®, Poise® and Depend®. At Kimberly-Clark, it's all here for you-innovation, growth, and the chance to make a real impact.

You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.

Do you have a consumer-obsessed mindset and passion for transformational innovation? Are you always on the lookout for the next breakthrough opportunity and have a track-record of bringing disruptive innovation to life? We are looking for a creative and proven innovator to join as a Brand Growth and Innovation Leader to help define the future of the Feminine Care business at Kimberly-Clark.

The Feminine Care Brand Growth and Innovation Leader will lead brand building initiatives across North America for the Kotex® portfolio as well as develop, gain support for, and lead three-to-five year strategy & innovation plans. In this role you will lead Brand Growth and Innovation Brand Manager(s) and consultants while also leading and influencing cross-functional partners in a matrix organization. The ideal candidate is a creative and strategic thinker with a passion and proven track record for managing an innovation portfolio to deliver on business growth goals and push the boundaries of what's possible.

About You

In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Job responsibilities include:

• Drive identification, prioritization and fulfilment of unmet/underserved consumer needs.
• Articulate insight based, consumer driven innovation strategy through the lens of the market dynamics, consumer, competition, brand and financial goals.
• Drive the delivery of a validated, consumer-driven and transformational innovation pipeline to bring to market, including leading strategy, concept creation, product design and delivery, channel strategy, pricing, shelving, primary packaging and forecasting.
• Collaborate on development of the Strategic Business Plan, guiding brand priorities over a three-to-five-year horizon.
• Lead a cross functional team to drive continuous development of innovation, renovation and commercial news pipeline.
• Collaborate with the Global team to drive prioritization, scale and consistency of front-end innovation development.
• Drive business model innovation including (but not limited to) import/export of winning innovation from total enterprise, agile concept and prototyping approaches and resources.
• Delivery of business objectives for a brand including net sales, operating profit, gross margin, and market share including knowledge of full P&L levers.
• Consumption and shipment forecasting for brand with an understanding of managing risks and opportunities and associated gap closing activities.
• Effective management and prioritization of innovation priorities and the innovation budget.
• Presenting and influencing the North American Leadership Team.

To succeed in this role, you will need the following qualifications:

Required Qualifications

• Bachelor's degree in Business and/or Marketing.
• 10+ years' experience in marketing with brand management (B2B - CPG companies)
• Experience leading innovation strategy, concept and product development and commercialization
• Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development.
• Experience with brand positioning and brand strategy development.
• Concept & Brief writing for product innovation, renovation and commercial news
• P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply.
• Experience managing at least one direct report.
• Proven capability to lead in a matrix organization driving collaboration across businesses and functions.
• Demonstrated capability in leading agency partners in long-term projects.
• Travel 10-20% of the work time.

Preferred Qualifications

• A Masters/MBA with concentration in Marketing preferred.

Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you'd enjoy working in this ro