Brand Manager

Kimberly-Clark; Chicago (IL); Hybrid; USD 140,000 - 173,000; Full time

Benefits offered by this job

Flexible work model

Relocation assistance

Job summary

Kimberly-Clark in Chicago is seeking a Brand Manager for the Goodnites brand to drive growth, equity, and brand performance. You will lead business planning, marketing execution, and cross-functional collaboration within North America.

You will balance strategic thinking with hands-on activation across traditional media, digital, and retail channels. The role requires consumer insights, strong communication, and leadership to influence in a matrixed organization.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 7+ years of brand management or related marketing experience (CPG experience strongly preferred).
• Strong experience in brand planning, innovation development, and creative ideation processes.
• Demonstrated experience developing and activating digital marketing strategies.
• Proven ability to influence without authority and lead effectively in a matrixed organization.
• Strong analytical skills with the ability to make sound, timely decisions.
• Compelling communication and storytelling capabilities.
• Demonstrated ability to build positive, winning team cultures and develop talent.
• Entrepreneurial, “can-do” mindset with comfort navigating ambiguity and change.
• Positive energy and professionalism representing the brand internally and externally.
• Prior experience providing coaching, mentoring, or people leadership.

Responsibilities

• Understand and actively manage all relevant levers of the P&L, proactively identifying marketing-driven growth opportunities
• Build strong commercial and marketing plans that help grow category value and win with consumers
• Lead development and execution of consumer-inspired marketing initiatives across traditional media, digital, and retail channels
• Leverage digital trends, tools, and technology to create winning marketing strategies that resonate with consumers in modern channels
• Translate data and facts into clear, inspiring insights and recommendations
• Integrate key marketing and growth levers including Innovation, Social, Paid Media, and Strategic Pricing
• Partner effectively across a matrixed organization, including R&D, Supply Chain, Finance, Insights & Analytics, and Sales
• Mobilize and influence cross‑functional teams, generating alignment and commitment to shared goals
• Earn full trust and buy in from the leaders, peers, teams, and external partners by always doing the right thing for the company, brand, consumer, and customer
• Consistently deliver against marketing objectives, driving impactful and transformational results
• Anticipate external opportunities and risks, set stretching goals, and make fact-based decisions to keep performance on track
• Provide work direction, coaching, and development support to Senior Associate Brand Managers and Associate Brand Managers

Job description

Brand Manager

Job Description

Brand Manager – Goodnites®

Join the team behind iconic brands like Huggies®, Kotex®, Poise® and Depend®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact.

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

In your Brand Manager role, you’ll be accountable for driving business planning and marketing execution for the Goodnites® brand within Kimberly-Clark North America, delivering sustainable growth through strong consumer insights, brand strategy, and impactful marketing plans that drive sales, profit, share, and equity. This role balances strategic thinking with hands‑on execution, operates with high ownership and a consumer‑first mindset, and partners closely across a matrixed organization to deliver results. This role reports to the Senior Brand Manager.

Job responsibilities include:

• Understand and actively manage all relevant levers of the P&L, proactively identifying marketing-driven growth opportunities
• Build strong commercial and marketing plans that help grow category value and win with consumers
• Lead development and execution of consumer-inspired marketing initiatives across traditional media, digital, and retail channels
• Leverage digital trends, tools, and technology to create winning marketing strategies that resonate with consumers in modern channels
• Translate data and facts into clear, inspiring insights and recommendations
• Integrate key marketing and growth levers including Innovation, Social, Paid Media, and Strategic Pricing
• Partner effectively across a matrixed organization, including R&D, Supply Chain, Finance, Insights & Analytics, and Sales
• Mobilize and influence cross‑functional teams, generating alignment and commitment to shared goals
• Earn full trust and buy in from the leaders, peers, teams, and external partners by always doing the right thing for the company, brand, consumer, and customer
• Consistently deliver against marketing objectives, driving impactful and transformational results
• Anticipate external opportunities and risks, set stretching goals, and make fact-based decisions to keep performance on track
• Provide work direction, coaching, and development support to Senior Associate Brand Managers and Associate Brand Managers

To succeed in this role, you will need the following qualifications:

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred
• 7+ years of brand management or related marketing experience (CPG experience strongly preferred)
• Strong experience in brand planning, innovation development, and creative ideation processes
• Demonstrated experience developing and activating digital marketing strategies
• Proven ability to influence without authority and lead effectively in a matrixed organization
• Strong analytical skills with the ability to make sound, timely decisions
• Compelling communication and storytelling capabilities
• Demonstrated ability to build positive, winning team cultures and develop talent
• Entrepreneurial, “can-do” mindset with comfort navigating ambiguity and change
• Positive energy and professionalism representing the brand internally and externally
• Prior experience providing coaching, mentoring, or people leadership

Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset, and we’re committed to providing them with the resources they need to be successful. If you’re looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com

Flex That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in‑person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompassesthe experiences of our consumers.When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of local policies.

Employment is subject to verification of pre‑screening tests which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in‑country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies.The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

#LI-Hybrid

Grade 8/P3

Salary Range: 140,320 – 173,360 USD

At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary Location

Chicago Commercial Center

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time