Senior API Product Marketing Lead for Developers

Synthesia; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Synthesia is the world's leading AI video platform for business, used by over 90% of the Fortune 100. Our Interactive Avatar API enables real-time, conversational avatars in customers' products.

You will be the first product marketing hire dedicated to the API, defining positioning, developer-facing messaging, and the launch process. You will figure out how we reach developers, stand up GTM motions from scratch, and collaborate with growth, marketing, and product teams to drive adoption among

Qualifications

• Experience in product marketing, growth, or developer marketing for enterprise audiences.
• Excellent written and spoken communication skills.
• Ability to manage senior stakeholders and complex programs.

Responsibilities

• Define positioning and messaging for the Interactive Avatar API.
• Lead the GTM motion, stand up the launch process, and drive developer adoption.
• Collaborate with growth, product, and marketing teams to reach developers and enterprise buyers.

Skills

GTM strategy

Developer marketing

API marketing

Enterprise marketing

Stakeholder management

Communication

Technical content creation

Tools

APIs

Webhooks

Developer portals

Job description

Synthesia is the world's leading AI video platform for business, used by over 90% of the Fortune 100. Our Interactive Avatar API enables real-time, conversational avatars in customers' products.

You will be the first product marketing hire dedicated to the API, defining positioning, developer-facing messaging, and the launch process. You will figure out how we reach developers, stand up GTM motions from scratch, and collaborate with growth, marketing, and product teams to drive adoption among