Senior Analytics Strategist - ROI-Driven Marketing

Publicis Groupe Holdings B.V; Detroit (MI); On-site; USD 80,000 - 82,000; Full time

Benefits offered by this job

Medical coverage

401k

Flexible time off

Tuition reimbursement

Job summary

A leading media agency is seeking a Senior Analyst to optimize client campaigns through data-driven strategies. The role involves analyzing marketing data, collaborating with teams, and communicating complex insights clearly. Ideal candidates will have a Bachelor's degree, experience in media analytics, and strong critical thinking skills. This position offers a salary range of $80,000 - $82,000 annually, alongside comprehensive benefits including medical coverage, 401k, and flexible time off.

Qualifications

• Prior experience in media analytics and research, especially digital media.
• Strong numbers skills and storytelling abilities with data.
• Understanding of relational databases and advanced analytics practices.

Responsibilities

• Work closely with Analysts to manage deliverables.
• Build compelling analytics stories.
• Collaborate with Managers to formulate account visions.

Skills

Experience in media analytics and research

Strong critical thinking skills

Ability to communicate complex ideas

Proficiency in Microsoft Office (PPT, Excel, Word)

Education

Bachelor’s Degree in a related field

Tools

SQL Server

Google Analytics

Ad verification tools (e.g., Integral Ad Science)

Job description

A leading media agency is seeking a Senior Analyst to optimize client campaigns through data-driven strategies. The role involves analyzing marketing data, collaborating with teams, and communicating complex insights clearly. Ideal candidates will have a Bachelor's degree, experience in media analytics, and strong critical thinking skills. This position offers a salary range of $80,000 - $82,000 annually, alongside comprehensive benefits including medical coverage, 401k, and flexible time off.