Senior Marketing Analytics & Insights Lead

Forsyth Barnes; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Comprehensive health and dental insurance

401(k) retirement plan with company matching

Generous paid time off policy

Opportunities for professional development

Job summary

A leading retail company is seeking a Senior Analyst in Marketing Analytics in New York City. The ideal candidate will utilize their analytical skills to enhance marketing strategies through data insights. The position offers a salary between $90,000 and $120,000 annually, along with comprehensive benefits including health insurance and a 401(k) plan. Candidates should have a strong background in data analysis and be proficient in SQL and Python. This dynamic role promotes a diverse work environment with opportunities for professional growth.

Qualifications

• Minimum of 5 years of hands-on experience building and implementing multi-touch attribution (MTA) models.
• Familiarity with marketing platforms such as GA4, Google Ads, Meta Ads, Klaviyo, and affiliate networks.
• Strong problem-solving skills with meticulous attention to detail.

Responsibilities

• Perform comprehensive analyses of marketing data to uncover trends.
• Partner with cross-functional teams to assess marketing requirements.
• Evaluate the effectiveness of marketing campaigns.
• Create and maintain dashboards tracking KPIs.
• Employ statistical techniques to refine marketing strategies.

Skills

SQL

Python

Data analysis

Attention to detail

Communication skills

eCommerce analytics

Education

Bachelor’s degree in Marketing, Business, Statistics, or related discipline

Master’s degree

Tools

Tableau

Looker

Power BI

Snowflake

Excel/Google Sheets

Job description

A leading retail company is seeking a Senior Analyst in Marketing Analytics in New York City. The ideal candidate will utilize their analytical skills to enhance marketing strategies through data insights. The position offers a salary between $90,000 and $120,000 annually, along with comprehensive benefits including health insurance and a 401(k) plan. Candidates should have a strong background in data analysis and be proficient in SQL and Python. This dynamic role promotes a diverse work environment with opportunities for professional growth.