Senior Analytics Lead, Social & Earned Media

Interpublic; Irving (TX); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Golin Ketchum in Irving, TX seeks a Senior Manager, Analytics to lead insights for our Dallas analytics team. You’ll connect social data, media coverage, and brand trends to drive strategic recommendations for clients.

Strong storytelling, Excel mastery, and client-facing communication are essential. Expect a dynamic, collaborative environment with exposure to omnichannel analytics, data visualization, and cross-functional collaboration across teams.

Qualifications

• Bachelor’s degree required.
• 5–8 years in digital analytics or market research; agency exp preferred.
• Strong Excel skills, pivot tables, and data storytelling.

Responsibilities

• Lead the insights and analytics team, directing multiple analysts to deliver client work on time and on budget.
• Provide strategic recommendations for developing and improving social media and earned media campaigns.
• Meas ure campaign success using analytics platforms and present data-backed recommendations to clients.

Skills

Digital analytics

Market research

Data visualization

Excel Pivot Tables

Communication skills

Education

Bachelor’s degree

Tools

Excel

Pivot Tables

Microsoft Office

Job description

Golin Ketchum in Irving, TX seeks a Senior Manager, Analytics to lead insights for our Dallas analytics team. You’ll connect social data, media coverage, and brand trends to drive strategic recommendations for clients.

Strong storytelling, Excel mastery, and client-facing communication are essential. Expect a dynamic, collaborative environment with exposure to omnichannel analytics, data visualization, and cross-functional collaboration across teams.