Senior Analytics Lead – Social & Earned Media

Adelphi Group; Irving (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Golin Ketchum in Dallas is seeking a Senior Manager in the Data and Analytics function to guide a high-performing analytics team and translate data into strategic marketing insights. The role emphasizes social media analytics, earned media evaluation, and compelling data storytelling to inform client campaigns.

The ideal candidate will have 5–8 years in digital analytics, strong Excel skills and the ability to present insights clearly to both clients and internal stakeholders.

Qualifications

• Bachelor’s degree required.
• 5–8 years of experience in digital analytics, market research or related field; agency experience preferred.
• Must be comfortable with Microsoft Office tools, Excel and Pivot Tables.

Responsibilities

• Help lead the insights and analytics team, directing multiple analysts to deliver client work on time and on budget.
• Provide strategic recommendations for developing and improving social media and earned media campaigns.
• Measure campaign success using web and social analytics platforms and offer data-backed optimization ideas.
• Analyze media coverage with Excel to identify trends informing client actions.
• Collaborate with junior and senior team members to compile, analyze data sets and support reporting to clients.

Skills

Data analytics

Social media analytics

Data storytelling

Excel

Pivot tables

Communication

Team leadership

Analytics visualization

Education

Bachelor’s degree

Tools

Excel

Data visualization tools

Job description

Golin Ketchum in Dallas is seeking a Senior Manager in the Data and Analytics function to guide a high-performing analytics team and translate data into strategic marketing insights. The role emphasizes social media analytics, earned media evaluation, and compelling data storytelling to inform client campaigns.

The ideal candidate will have 5–8 years in digital analytics, strong Excel skills and the ability to present insights clearly to both clients and internal stakeholders.