Senior Analytics Lead - Social & Earned Media

Golin Ketchum; Irving (TX); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Golin Ketchum in Dallas is seeking a Senior Manager to join our Analytics team, focusing on social and earned media insights. You will translate data into strategic recommendations for clients and present them clearly to internal teams.

The role requires 5–8 years in digital analytics or market research, with strong Excel skills, including Pivot Tables. Agency experience is preferred, and you will collaborate with analysts to deliver high-impact work.

Qualifications

• A Bachelor’s degree.
• 5-8 years of experience in digital analytics, market research or related field; agency experience preferred.
• Knowledge and comfort with Microsoft Office tools, especially Excel and Pivot Tables.

Responsibilities

• Lead the insights and analytics team to deliver award-winning client work on time and on budget.
• Provide strategic recommendations for developing and improving social media and earned media campaigns.
• Measure campaign success using web/social analytics and provide data-backed optimization.
• Analyze media coverage with Excel to identify trends and inform actions.
• Collaborate with junior and senior team members and assist with report creation for clients.
• Understand client background, industry issues, products, and competitors.

Skills

Analytics

Data visualization

Marketing analysis

Communication

Critical thinking

Problem solving

Time management

Education

Bachelor’s degree

Tools

Excel

Pivot Tables

Job description

Golin Ketchum in Dallas is seeking a Senior Manager to join our Analytics team, focusing on social and earned media insights. You will translate data into strategic recommendations for clients and present them clearly to internal teams.

The role requires 5–8 years in digital analytics or market research, with strong Excel skills, including Pivot Tables. Agency experience is preferred, and you will collaborate with analysts to deliver high-impact work.