Global Social Analytics Lead — Data-Driven Marketing

US Tech Solutions; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

A leading technology firm in New York is seeking a Senior Manager for Global Marketing & Social Analytics. This role requires 6+ years in a data-driven environment, with at least 2 years in media/entertainment or an agency. Responsibilities include leading analyses that shape campaign strategies and leveraging audience insights. The ideal candidate should exhibit strong analytical skills and familiarity with social listening tools, contributing effectively to global marketing campaigns.

Qualifications

• 6+ years of experience in a highly analytical, data-driven environment.
• At least 2 years of experience in media/entertainment or with an agency.
• Proven ability to lead, design, and execute analytics projects globally.

Responsibilities

• Lead the development and execution of impactful deliverables for marketing campaigns.
• Monitor real-time audience reactions to identify actionable trends.
• Drive strategic, data-informed decision-making across marketing teams.

Skills

Analytical skills

Audience intelligence

Social listening tools

Data-driven decision-making

Tools

Talkwalker

ListenFirst

Affinio/Audiense

Brandwatch

Sprinklr

Job description

A leading technology firm in New York is seeking a Senior Manager for Global Marketing & Social Analytics. This role requires 6+ years in a data-driven environment, with at least 2 years in media/entertainment or an agency. Responsibilities include leading analyses that shape campaign strategies and leveraging audience insights. The ideal candidate should exhibit strong analytical skills and familiarity with social listening tools, contributing effectively to global marketing campaigns.