Senior Analytics Lead - Performance & Insights

Relha LLC; Minneapolis, Northern (MN, KY); Hybrid; USD 115,000 - 206,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Paid time off

Job summary

Target is seeking a Lead Analyst for Performance and Insights to directly partner with major clients, demonstrating how media investments perform and drive business growth.

You will bring deep expertise in analytics, attribution, and data visualization, advising on optimization across multiple markets, including Minneapolis. This role requires travel to client sites and strong communication with internal teams.

Qualifications

• Minimum 7 years of proven digital media analytics or consulting, marketing experience or equivalent experience engaging directly with clients.
• Strong analytical skills to uncover the drivers of performance and communicate findings clearly.
• In-depth understanding of the digital media marketplace and attribution methodologies.
• Ability to operate in a matrixed environment with cross-functional partners.
• Excellent written and verbal communication skills.
• Advanced knowledge of Excel and PowerPoint.
• Experience with data visualization tools (Domo, Data Studio, Tableau).
• Experience with web analytics tools (Adobe Analytics, Google Analytics, Webtrends).
• Travel to support local clients across markets including Chicago, NYC, Atlanta, LA, Minneapolis.

Responsibilities

• Engage directly with Roundel's clients to show how media investments perform and drive business results.
• Identify optimization opportunities to grow client media investments.
• Provide strategic data and media insights to support vendor, merchandising, and marketing priorities.
• Partner with Sales and internal teams in a matrixed organizational structure.

Skills

Analytical thinking

Client-facing

Communication skills

Problem solving

Education

Bachelor's degree in a related field

Tools

Domo

Data Studio

Tableau

Adobe Analytics

Job description

Target is seeking a Lead Analyst for Performance and Insights to directly partner with major clients, demonstrating how media investments perform and drive business growth.

You will bring deep expertise in analytics, attribution, and data visualization, advising on optimization across multiple markets, including Minneapolis. This role requires travel to client sites and strong communication with internal teams.