Senior Analytics Lead: Marketing & Digital Growth

URBN Urban Outfitters, Inc.; Philadelphia, Northern (Philadelphia County, KY); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Paid time off

Employee discounts

Retirement savings

Job summary

URBN Urban Outfitters, Inc. is seeking a Senior Analyst to join the Free People Analytics team. The role focuses on analyzing rich first-party data to drive customer acquisition, retention, audience strategies and marketing channel effectiveness for global growth.

The position sits within the Digital Team, collaborating with cross-functional groups and leadership across Free People, FP Movement, and URBN to deliver actionable insights and data-driven recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field.
• 4+ years in an ecommerce, retail, or marketing agency environment analyzing data and translating insights into stories with actionable recommendations
• Strong aptitude for parsing through large amounts of data from a variety of sources and distilling insights cohesively
• Advanced skills in database query language (SQL/SAS/R or similar)
• Advanced Microsoft Excel skills (pivot tables, formulas, etc.)
• Ability to be dynamic and flexible in a fast-paced work environment
• Clear communication skills with ability to present to non-technical stakeholders
• Organizational skills and attention to detail
• Strong collaboration skills while also being able to work independently

Responsibilities

• Own end-to-end business analysis (category, product, marketing channel), scoping broad business problems into clear, timely analyses and action-oriented recommendations
• Identify trends, risks, and opportunities in customer behavior and marketing performance (e.g. Email, Push, SMS, Social, Search), proactively surfacing insights to stakeholders
• Lead as an analytics thought partner to marketing channel owners and cross-functional teams
• Own, maintain, and streamline reporting processes, including clean underlying data structures, error-free SQL, and clear data visualizations
• Bridge the gap between customer and marketing to keep pulse on customer lifecycle health
• Build dashboards and reporting tools that give stakeholders self-serve visibility into key business and marketing metrics
• Translate findings into a clear story with strategic recommendations, presenting to both technical and non-technical audiences
• Assist in broader analytics project management (data structure integrity, model exploration and maintenance, etc.)

Skills

SQL

Excel

Viz tools

Communication

Collaboration

Marketing analytics

Education

Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field

Tools

Tableau

Google Analytics

Adobe Omniture

Job description

URBN Urban Outfitters, Inc. is seeking a Senior Analyst to join the Free People Analytics team. The role focuses on analyzing rich first-party data to drive customer acquisition, retention, audience strategies and marketing channel effectiveness for global growth.

The position sits within the Digital Team, collaborating with cross-functional groups and leadership across Free People, FP Movement, and URBN to deliver actionable insights and data-driven recommendations.