Senior Analytics Lead - Digital Marketing & Growth

Free People; Philadelphia (Philadelphia County); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

PTO (Paid Time Off)

Employee discounts

Retirement savings

Job summary

Free People is seeking a Senior Analyst to join the Analytics team. The role focuses on analyzing rich first-party data to inform customer acquisition, retention, audience strategies, and marketing channels, with a view toward global growth and topline goals.

Based in the Digital Team, you will collaborate with marketing, optimization, and insights groups across Free People, FP Movement, and URBN to deliver actionable insights.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, Data Science, or related field
• 4+ years in ecommerce, retail, or marketing analytics environments
• Strong ability to parse large datasets and translate insights into actionable recommendations
• Advanced SQL and Excel skills; comfortable with data visualization tools and storytelling

Responsibilities

• Own end-to-end business analysis across category, product, and marketing channels with clear, timely analyses and action-oriented recommendations
• Identify trends, risks, and opportunities in customer behavior and marketing performance (email, push, SMS, social, search) and surface insights to stakeholders
• Lead analytics thought partnership with marketing channel owners and cross-functional teams
• Own, maintain, and streamline reporting processes with clean data structures, SQL, and clear visualizations
• Bridge customer and marketing to monitor customer lifecycle health and related metrics
• Build dashboards and self-serve reporting tools for stakeholders to access key metrics
• Translate findings into a clear story with strategic recommendations for both technical and non-technical audiences
• Support broader analytics project management (data structure integrity, model exploration and maintenance)

Skills

SQL

Excel

Communication

Analytical thinking

Education

Bachelor’s degree in Marketing, Business, Statistics, Data Science, or related field

Tools

SAS

R

Tableau

Job description

Free People is seeking a Senior Analyst to join the Analytics team. The role focuses on analyzing rich first-party data to inform customer acquisition, retention, audience strategies, and marketing channels, with a view toward global growth and topline goals.

Based in the Digital Team, you will collaborate with marketing, optimization, and insights groups across Free People, FP Movement, and URBN to deliver actionable insights.