Global Consumer Insights & Research Manager

Free People; Philadelphia (Philadelphia County); On-site; USD 140,000 - 180,000; Full time

Job summary

Free People is seeking a Manager of Global Consumer Insights & Research to lead multi-method studies, drive data-informed decisions, and collaborate across URBN brands. You will shape product, site experiences, and marketing through rigorous research and insights-driven strategies.

Ideal candidates possess 5+ years in research, strong storytelling, and experience guiding teams in fast-paced retail/eCommerce environments. Advanced analytics and survey tools are a plus.

Qualifications

• 5+ years in consumer & market research, CX/UX, ideally in retail/eCommerce, with management exposure.
• Experience leading multi-method research programs from design to delivery and action.
• Strong storytelling and data visualization to translate findings into decisions.
• Experience conducting UX research including usability testing and concept validation.
• Detail-oriented with ability to manage multiple projects simultaneously.
• Proven coaching and performance management skills to grow a team.
• Interest in psychology, sociology, behavioral economics and fashion/retail.

Responsibilities

• Own the end-to-end research roadmap with timelines, priorities, and deliverables.
• Oversee survey programming, QA, asset coordination, distribution and monitoring.
• Conduct journey mapping, concept testing, and usability studies for product decisions.
• Design and execute UX research across web and mobile touchpoints.
• Lead day-to-day management of customer panel communication and engagement ideas.
• Collaborate with partner teams to turn insights into product, site, and marketing actions.
• Manage relationships with agency accounts and internal resources.
• Evaluate new research technologies including AI-assisted analysis.

Skills

Consumer research

UX research

Data storytelling

Team management

Qualtrics

Market research

Hypothesis testing

Education

Bachelor's Degree in Psychology, Statistics, Marketing, Communications, Economics or a related field

Tools

Qualtrics

SPSS

SAS

Job description

Free People is seeking a Manager of Global Consumer Insights & Research to lead multi-method studies, drive data-informed decisions, and collaborate across URBN brands. You will shape product, site experiences, and marketing through rigorous research and insights-driven strategies.

Ideal candidates possess 5+ years in research, strong storytelling, and experience guiding teams in fast-paced retail/eCommerce environments. Advanced analytics and survey tools are a plus.