Free People Senior Analyst, Digital Marketing & Analytics

Free People; Philadelphia (Philadelphia County); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

PTO (Paid Time Off)

Employee discounts

Retirement savings

Job summary

Free People is seeking a Senior Analyst to join the Analytics team. The role focuses on analyzing rich first-party data to inform customer acquisition, retention, audience strategies, and marketing channels, with a view toward global growth and topline goals.

Based in the Digital Team, you will collaborate with marketing, optimization, and insights groups across Free People, FP Movement, and URBN to deliver actionable insights.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, Data Science, or related field
• 4+ years in ecommerce, retail, or marketing analytics environments
• Strong ability to parse large datasets and translate insights into actionable recommendations
• Advanced SQL and Excel skills; comfortable with data visualization tools and storytelling

Responsibilities

• Own end-to-end business analysis across category, product, and marketing channels with clear, timely analyses and action-oriented recommendations
• Identify trends, risks, and opportunities in customer behavior and marketing performance (email, push, SMS, social, search) and surface insights to stakeholders
• Lead analytics thought partnership with marketing channel owners and cross-functional teams
• Own, maintain, and streamline reporting processes with clean data structures, SQL, and clear visualizations
• Bridge customer and marketing to monitor customer lifecycle health and related metrics
• Build dashboards and self-serve reporting tools for stakeholders to access key metrics
• Translate findings into a clear story with strategic recommendations for both technical and non-technical audiences
• Support broader analytics project management (data structure integrity, model exploration and maintenance)

Skills

SQL

Excel

Communication

Analytical thinking

Education

Bachelor’s degree in Marketing, Business, Statistics, Data Science, or related field

Tools

SAS

R

Tableau

Job description

Role Summary

Free People is looking for a Senior Analyst to join our Analytics team. The right candidate will be a passionate, curious individual with skills that support data-driven decision making.

The Senior Analyst will work closely with the Senior Manager of Customer + Marketing Analytics to analyze rich first-party data and provide fact-based recommendations that support customer acquisition + retention, audience strategies, and marketing channels, developing strategies aimed at driving global growth and supporting topline business goals.

This role sits within the Free People Digital Team, which includes digital marketing, digital optimization and strategy, and customer analytics and insights. We collaborate with a wide range of cross-functional teams and leadership across Free People, FP Movement, and URBN to share action-oriented insights and drive the retail business.

Role Responsibilities

• Own end-to-end business analysis (category, product, marketing channel), scoping broad business problems into clear, timely analyses and action-oriented recommendations
• Identify trends, risks, and opportunities in customer behavior and marketing performance (e.g. Email, Push, SMS, Social, Search), proactively surfacing insights to stakeholders
• Lead as an analytics thought partner to marketing channel owners and cross-functional teams
• Own, maintain, and streamline reporting processes, including clean underlying data structures, error-free SQL, and clear data visualizations
• Bridge the gap between customer and marketing to keep pulse on customer lifecycle health
• Build dashboards and reporting tools that give stakeholders self-serve visibility into key business and marketing metrics
• Translate findings into a clear story with strategic recommendations, presenting to both technical and non-technical audiences
• Assist in broader analytics project management (data structure integrity, model exploration and maintenance, etc.)

Role Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field
• 4+ years in an ecommerce, retail, or marketing agency environment analyzing data and translating insights into stories with actionable recommendations
• Strong aptitude for parsing through large amounts of data from a variety of sources and distilling insights cohesively
• Advanced skills in database query language (SQL/SAS/R or similar)
• Advanced Microsoft Excel skills (pivot tables, formulas, etc.)
• Ability to be dynamic and flexible in a fast-paced work environment
• Clear communication skills with ability to present to non-technical stakeholders
• Organizational skills and attention to detail
• Strong collaboration skills while also being able to work independently

Preferred Skills

• Data visualization tools (Tableau, Microstrategy, Qlik, etc.)
• Marketing experience working closely with at least one digital channel (PPC, SEO, display, social, affiliates, email, app push, SMS); preference in the brand outbound space
• Digital analytics applications (Google Analytics, Adobe Omniture, etc.) measuring site performance and engagement
• Project management experience
• Marketing channel testing structures and strategy

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The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.