Senior Analytics & Insights Leader (Hybrid | Marketing)

The Institute of Internal Auditors; Orlando (FL); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

The Institute of Internal Auditors (IIA) is seeking a Sr. Manager, Analytics & Insights in Lake Mary, FL (Hybrid) to lead marketing measurement and analytics.

You will own end‑to‑end analytics, develop measurement frameworks, dashboards, and attribution, and partner with Web, Marketing Operations, Campaign Management, Finance, and Technology. The role blends hands-on GA4/GTM with business judgment and stakeholder storytelling.

Qualifications

• Bachelor's degree and 6–9 years in marketing analytics or BI.
• Proven ability to build analytics capabilities and measurement frameworks.
• Hands-on GA4 and GTM with tracking plans and validation.
• Strong SQL, dashboards, and reporting experience.
• Cross-functional collaboration and clear communication.

Responsibilities

• Own analytics strategy and measurement roadmap for marketing.
• Design frameworks for campaign performance, attribution, and web behavior.
• Develop campaign scorecards for major programs.
• Create attribution models linking activity to registrations and renewals.
• Build dashboards with Looker, Tableau, or Power BI and validate data using SQL.
• Partner with Web, Sales, Finance, and Tech to improve measurement.
• Present insights to Marketing leadership and translate data into actions.

Skills

GA4

GTM

SQL

Looker

Tableau

Power BI

CRM

Marketing analytics

Education

Bachelor's degree

Tools

Salesforce

HubSpot

Tableau

Power BI

Job description

The Institute of Internal Auditors (IIA) is seeking a Sr. Manager, Analytics & Insights in Lake Mary, FL (Hybrid) to lead marketing measurement and analytics.

You will own end‑to‑end analytics, develop measurement frameworks, dashboards, and attribution, and partner with Web, Marketing Operations, Campaign Management, Finance, and Technology. The role blends hands-on GA4/GTM with business judgment and stakeholder storytelling.