Sr. Manager, Analytics and Insights

The Institute of Internal Auditors; Orlando (FL); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

The Institute of Internal Auditors (IIA) is seeking a Sr. Manager, Analytics & Insights in Lake Mary, FL (Hybrid) to lead marketing measurement and analytics.

You will own end‑to‑end analytics, develop measurement frameworks, dashboards, and attribution, and partner with Web, Marketing Operations, Campaign Management, Finance, and Technology. The role blends hands-on GA4/GTM with business judgment and stakeholder storytelling.

Qualifications

• Bachelor's degree and 6–9 years in marketing analytics or BI.
• Proven ability to build analytics capabilities and measurement frameworks.
• Hands-on GA4 and GTM with tracking plans and validation.
• Strong SQL, dashboards, and reporting experience.
• Cross-functional collaboration and clear communication.

Responsibilities

• Own analytics strategy and measurement roadmap for marketing.
• Design frameworks for campaign performance, attribution, and web behavior.
• Develop campaign scorecards for major programs.
• Create attribution models linking activity to registrations and renewals.
• Build dashboards with Looker, Tableau, or Power BI and validate data using SQL.
• Partner with Web, Sales, Finance, and Tech to improve measurement.
• Present insights to Marketing leadership and translate data into actions.

Skills

GA4

GTM

SQL

Looker

Tableau

Power BI

CRM

Marketing analytics

Education

Bachelor's degree

Tools

Salesforce

HubSpot

Tableau

Power BI

Job description

About The IIA

The Institute of Internal Auditors (IIA) is the global leader and recognized authority for the internal audit profession. We advance the profession worldwide through education, advocacy, certifications, and professional resources. Guided by our values of

Sr. Manager, Analytics & Insights

Location: Lake Mary, FL (Hybrid)

Department: Brand & Digital Growth

Status: Full-Time | Exempt

About The IIA

The Institute of Internal Auditors (IIA) is the global leader and recognized authority for the internal audit profession. We advance the profession worldwide through education, advocacy, certifications, and professional resources. Guided by our values of People First, Integrity, Collaboration, Accountability, and Innovation, we offer a collaborative, purpose-driven workplace where employees can grow professionally while making a global impact.

Why Join The IIA?

• Make a global impact by advancing the internal audit profession.
• Work in a collaborative, values-driven culture.
• Be part of an organization that values innovation and continuous learning.
• Grow your career while contributing to meaningful work that strengthens organizations around the world.
• Join a team committed to integrity, accountability, and putting people first.

Position Summary

The Institute of Internal Auditors (IIA) is seeking a Sr. Manager, Analytics & Insights to lead our marketing measurement and analytics capabilities and turn data into actionable business insights.

This is a hands‑on individual contributor role with end‑to‑end ownership of marketing analytics. You will develop measurement frameworks, campaign scorecards, attribution approaches, dashboards, and web analytics capabilities that give Marketing leaders a clear and trusted view of performance.

You’ll partner closely with Web, Marketing Operations, Campaign Management, Finance, and Technology to strengthen measurement across campaigns, channels, audiences, and digital experiences.

The ideal candidate combines strong technical analytics expertise with business judgment and a builder mindset. You are equally comfortable working hands‑on with GA4, GTM, SQL, and BI tools and translating complex findings into clear recommendations for senior leaders and nontechnical stakeholders.

Work Arrangement

This is a hybrid position based in Lake Mary, Florida.

What You’ll Do

• Own The IIA's marketing analytics strategy and measurement roadmap.
• Design and maintain measurement frameworks spanning campaign performance, funnel efficiency, channel attribution, audience quality, revenue outcomes, and web behavior.
• Build campaign scorecards for major marketing programs, including events, membership acquisition initiatives, and digital campaigns.
• Develop attribution approaches that connect marketing activity to registrations, membership conversions, renewals, and other business outcomes.
• Analyze campaign and channel performance to identify trends, opportunities, and underperformance and recommend actions based on the findings.
• Assess data quality, reporting processes, and measurement gaps and establish priorities for improvement.
• Own Google Analytics 4 (GA4), Google Tag Manager (GTM), event tracking, and data validation across digital properties.
• Partner with the Web team to develop tracking requirements, review and QA implementations, and troubleshoot measurement issues.
• Analyze website traffic, engagement, conversion paths, and landing-page performance and recommend opportunities for improvement.
• Build and maintain dashboards and reporting using Looker, Tableau, Power BI, or similar BI tools.
• Use SQL to independently query, analyze, investigate, and validate data.
• Deliver recurring and ad hoc analysis that clearly communicates performance, business implications, and recommended actions.
• Present findings to Marketing and senior leadership, clearly communicating insights, assumptions, risks, and data limitations.
• Serve as a trusted analytics partner across Marketing, helping teams strengthen measurement practices and make more informed, data‑driven decisions.

Qualifications

Required Qualifications

• Bachelor's degree.
• 6–9 years of hands‑on experience in marketing analytics, digital analytics, business intelligence, or a closely related field.
• Demonstrated experience building or maturing analytics capabilities, measurement frameworks, or practices within a marketing organization.
• Advanced hands‑on proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM), including tracking plans, event definitions, implementation validation, and troubleshooting.
• Proficiency in SQL, with the ability to independently query, analyze, and validate data.
• Experience building and maintaining dashboards and reports using Looker, Tableau, Power BI, or a similar BI platform.
• Working knowledge of CRM and marketing automation platforms such as Salesforce, HubSpot, or similar, including data flows between systems.
• Knowledge of attribution modeling, funnel analysis, campaign measurement, channel performance, and subscription or membership economics.
• Strong analytical and problem‑solving skills with the ability to work with complex or incomplete data and identify practical next steps.
• Strong business judgment and the ability to work independently in an evolving analytics environment.
• Excellent written and verbal communication skills with the ability to translate complex data into clear, actionable recommendations for technical and nontechnical audiences.
• Strong cross‑functional collaboration and influencing skills, including the ability to build credibility with Marketing, Web, Technology, Finance, and senior leadership.

Preferred Qualifications

• Advanced degree in a quantitative, analytics, business, marketing, or related field.
• Experience serving as a hands‑on or embedded analytics resource within a Marketing organization.
• Experience building analytics capabilities in an organization with evolving measurement practices.
• Experience with membership, subscription, association, or similar business models.

Equal Opportunity Employer

The Institute of Internal Auditors (IIA) is an Equal Opportunity Employer. We are committed to creating an inclusive workplace where all employees are treated with dignity and respect. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.