Senior Analytics & Insights Lead — Client Strategy

Zeta Global; Denver (CO); On-site; USD 125,000 - 145,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, dental, and vision coverage

Employee Equity

Employee Discounts

Virtual Wellness Classes

Pet Insurance

Job summary

Zeta Global is seeking a seasoned Senior Manager, Data Science & Analytics (individual contributor) for its ZX Activation division in the United States. You will be responsible for prescribing a performance‑oriented marketing and analytics strategy to help clients acquire customers.

This role partners with Sales, Client Success, Operations, Engineering, and Data Cloud. You will benefit from a globally distributed Analytics team that supports data QA, reporting, and tool creation, enabling focus

Qualifications

• 8+ years of experience in Analytics, marketing measurement, and campaign optimizations.
• Strong focus on email marketing.
• Experience designing and scaling digital experiments.
• Excellent communication and presentation skills with the ability to influence senior stakeholders.

Responsibilities

• Define analytics vision aligned to client engagement, media performance, and marketing measurement priorities.
• Embed analytics into strategic planning, campaign optimization, and decision‑making processes.
• Lead development and execution of measurement frameworks tailored to client objectives.
• Translate data into actionable insights and craft narratives demonstrating media impact.
• Establish robust testing frameworks that are statistically valid and scalable.
• Drive insights rooted in analytics, business strategy, and persuasive communication.
• Quantify marketing impact and ROI, diagnosing performance irregularities.
• Lead cross‑functional collaboration to optimize campaigns and measure effectiveness.

Skills

Analytics

Marketing measurement

Email marketing

Business Intelligence

Tools

Business Intelligence tools

Job description

Zeta Global is seeking a seasoned Senior Manager, Data Science & Analytics (individual contributor) for its ZX Activation division in the United States. You will be responsible for prescribing a performance‑oriented marketing and analytics strategy to help clients acquire customers.

This role partners with Sales, Client Success, Operations, Engineering, and Data Cloud. You will benefit from a globally distributed Analytics team that supports data QA, reporting, and tool creation, enabling focus