Senior Manager, Data Science & Marketing Analytics

Zeta Global; Chicago (IL); On-site; USD 125,000 - 145,000; Full time

Benefits offered by this job

Unlimited PTO

Excellent medical, dental, and vision

Employee Equity

Employee Discounts

Virtual Wellness Classes

Pet Insurance

Job summary

Zeta Global is seeking a seasoned Senior Manager, Data Science & Analytics to lead client-facing analytics and drive performance for ZX Activation. You will partner with Sales, Client Success, Operations, Engineering, and Data Cloud to deliver actionable insights and scalable analytics solutions.

You will guide measurement frameworks, develop dashboards, and apply predictive analytics to optimize client campaigns and retention.

Qualifications

• 8+ years of experience in Analytics, marketing measurement, campaign optimizations, with a strong focus on email marketing.
• Expertise in advanced analytics tools and Business Intelligence tools.
• Proven experience designing and scaling experiments in a digital environment.
• Exceptional analytical and problem‑solving skills with the ability to translate complex data into actionable insights.
• Excellent communication and presentation skills, with the ability to influence senior stakeholders and clients.

Responsibilities

• Define and drive a clear analytics vision aligned to client engagement, media performance, and marketing measurement priorities.
• Champion a data‑driven culture by embedding analytics into strategic planning, campaign optimization, and decision‑making processes.
• Lead the development and execution of measurement frameworks tailored to each client’s objectives, ensuring alignment with business goals.
• Translate data into actionable insights by identifying performance drivers and crafting compelling narratives that demonstrate media impact.
• Establish and maintain robust testing frameworks that are statistically valid and scalable.
• Drive confidence by delivering insights rooted in analytics, business strategy, and persuasive communication.
• Provide business feedback in developing standardized dashboards and advanced analytics to measure campaigns.

Skills

Analytics

Marketing analytics

Campaign optimization

Email marketing

Communication

Cross-functional collaboration

Data storytelling

Tools

Business Intelligence tools

Job description

Zeta Global is seeking a seasoned Senior Manager, Data Science & Analytics to lead client-facing analytics and drive performance for ZX Activation. You will partner with Sales, Client Success, Operations, Engineering, and Data Cloud to deliver actionable insights and scalable analytics solutions.

You will guide measurement frameworks, develop dashboards, and apply predictive analytics to optimize client campaigns and retention.