Senior Analytics & Insights Leader, Marketing Growth

Zeta Global; Austin (TX); On-site; USD 125,000 - 145,000; Full time

Benefits offered by this job

Unlimited PTO

Excellent medical, dental, and vision

Employee Equity

Employee Discounts

Virtual Wellness Classes

Pet Insurance

And more!!

Job summary

Zeta Global is seeking a seasoned Senior Manager, Data Science & Analytics (individual contributor) for its ZX Activation division in Austin, TX. The role focuses on prescribing a performance-oriented analytics strategy to optimize client customer acquisition efforts.

You will partner with Sales, Client Success, Operations, Engineering, and Data Cloud teams to deliver actionable insights, supporting growth initiatives and prioritizing high-impact strategy work for a globally distributed

Qualifications

• 8+ years of experience in Analytics, marketing measurement, and campaign optimizations with a strong focus on email marketing.
• Expertise in advanced analytics tools and business intelligence tools.
• Proven experience designing and scaling experiments in a digital environment.

Responsibilities

• Define and drive a clear analytics vision aligned to client engagement, media performance, and marketing measurement priorities.
• Champion a data-driven culture by embedding analytics into strategic planning and decision-making processes.
• Lead measurement frameworks and dashboards to quantify campaigns and optimize performance.

Skills

Analytics

Marketing measurement

Campaign optimization

Email marketing

Tools

BI tools

Job description

Zeta Global is seeking a seasoned Senior Manager, Data Science & Analytics (individual contributor) for its ZX Activation division in Austin, TX. The role focuses on prescribing a performance-oriented analytics strategy to optimize client customer acquisition efforts.

You will partner with Sales, Client Success, Operations, Engineering, and Data Cloud teams to deliver actionable insights, supporting growth initiatives and prioritizing high-impact strategy work for a globally distributed