Senior Analyst, Marketing Analytics

Jobtailor; California (MO); On-site; USD 65,000 - 90,000; Full time

Job summary

Jobtailor is seeking a data analytics and reporting specialist to manage data workflows for paid media campaigns, including audience onboarding, analytics implementation, and dashboard setup.

You will collaborate with internal teams, QA data, and translate insights into optimization strategies while staying current on AdTech trends and tools. This role supports cross-functional campaign improvements across clients.

Qualifications

• 1–3 years of relevant work experience; exposure to digital media analytics ideal.
• Exposure to data tools, automated workflows, or programming languages (R, Python, Tableau, etc.).
• Experience cleaning and evaluating large datasets for decision-making.
• Familiarity with digital campaign KPIs and attribution concepts.
• Experience with Monday.com, Slack, or Asana for projects.

Responsibilities

• Manage and support data, analytics, and reporting workflows for paid media campaigns.
• Implement website analytics and conversion tracking as needed.
• Execute audience onboarding and activation for campaigns.
• Participate in vendor and internal team meetings and take notes.
• Provide reporting data to support campaign optimizations.
• Coordinate communication among internal teams.
• Update project management tools and organize briefs and timelines.
• Monitor AdTech trends and opportunities for applications.
• Attend vendor meetings and team trainings.
• Articulate the agency’s approach to media analytics and onboarding.

Skills

Data analytics management

Audience onboarding

Google Analytics

Project management tools

Digital media measurement

Tools

Monday.com

Slack

Asana

Tableau

Datorama

SuperMetrics

Job description

• Manage and support data, analytics, and reporting workflows for paid media campaigns, including audience management, reporting dashboard setup, QA, and troubleshooting
• Implement website analytics and conversion tracking based on client and paid media team needs
• Execute audience onboarding and activation for paid media campaigns
• Participate in vendor and internal team meetings and calls, including taking and sharing meeting notes
• Provide media and client teams with reporting data to support strategic campaign optimizations
• Manage communication among internal buying, planning, and insights teams
• Update project management tools and organize project briefs, kickoff meetings, and timelines
• Monitor media measurement and AdTech trends, tools, opportunities, and applications
• Attend new vendor meetings and team trainings
• Understand and articulate the agency’s approach to media analytics and audience onboarding

Requirements

• 1–3 years of relevant work experience; exposure to digital media analytics from internships, fellowships, or an agency setting is ideal
• Exposure to or experience with specialized data tools, automated workflows, or programming languages, including R packages, Python, Datorama, SuperMetrics, Tableau, LiveRamp, or Google Analytics
• Experience cleaning, standardizing, and evaluating large, complex datasets for critical decision-making
• Familiarity with digital campaign KPIs and advertising measurement concepts, including multi-touch attribution and identity graphs
• Experience with project management tools such as Monday.com, Slack, or Asana
• Strong written and verbal communication skills, including interpreting data for people with limited ad analytics experience
• Close attention to detail and ability to troubleshoot data set or data stream errors quickly
• Ability to work autonomously with appropriate direction and manage multiple tasks and timelines concurrently
• Intellectual curiosity and motivation to solve complex problems for a diverse client roster

Core Competencies

Demonstrates expertise in managing data analytics and reporting workflows for paid media campaigns, with a strong focus on audience management and conversion tracking. Proficient in utilizing specialized data tools and project management software to optimize campaign performance and facilitate effective communication among teams.

Highest-signal resume keywords

• Data Analytics Management
• Audience Onboarding
• Google Analytics
• Project Management Tools
• Digital Media Measurement

ATS Optimization Keywords

Hard Skills

• Data Cleaning
• Data Standardization
• Python
• R Packages
• Tableau
• Datorama
• SuperMetrics
• Multi-Touch Attribution
• Identity Graphs
• AdTech Trends

Soft Skills

• Strong Communication Skills
• Attention to Detail
• Problem-Solving
• Autonomous Work
• Intellectual Curiosity

Industry Keywords

• Digital Media Analytics
• Campaign KPIs
• Audience Management
• Media Measurement
• Vendor Management

Tools & Technologies

• Monday.com
• Slack
• Asana
• Reporting Dashboards
• Conversion Tracking