Email Marketing Analyst - Data-Driven Campaigns (Hybrid)

Ulta Beauty; Chicago (IL); Hybrid; USD 57,000 - 74,000; Full time

Job summary

Ulta Beauty is seeking an Email Marketing Analyst to manage development, deployment, and performance measurement of promotional and transactional email campaigns across online and in-store channels. You will partner with CRM, Loyalty, Creative, UX, IT, Merchandising and Content teams to drive guest-centric strategies, analyze data, and report on KPIs to continuously improve campaigns.

Requires a Bachelor’s degree in marketing/business and 2–4 years of experience with an ESP, preferably

Qualifications

• Bachelor’s degree in marketing or business is required.
• 2–4 years of relevant online or marketing experience, preferably for a multichannel retail brand.
• Experience with an email service provider (ESP), preferably Salesforce Marketing Cloud.
• Must be a team player and have effective communication skills.
• Quantitative skills, including Excel, data validation, reporting, analysis, and visualization.
• Highly organized with excellent time management and prioritization.
• Excellent oral and written communication skills with collaboration abilities.
• Proficiency in Microsoft Office products.

Responsibilities

• Manage the creation, approval, and deployment process of assigned email campaigns to ensure timely deployment.
• Build relationships between CRM, Loyalty, Creative, UX, IT, Merchant and Content teams as well as external partners.
• Demonstrate knowledge of production processes for promotional, transactional and triggered emails.
• Load, test and schedule customer data files for campaigns.
• Troubleshoot issues and communicate solutions to necessary teams.
• Analyze data to create KPI reports and drive insights for program enhancements.
• Participate in planning meetings to align with guest-centric marketing strategies.

Skills

Email marketing

Data analysis

Excel

Communication

Time management

Education

Bachelor's degree in marketing/business

Tools

Salesforce Marketing Cloud

Microsoft Office

Job description

Ulta Beauty is seeking an Email Marketing Analyst to manage development, deployment, and performance measurement of promotional and transactional email campaigns across online and in-store channels. You will partner with CRM, Loyalty, Creative, UX, IT, Merchandising and Content teams to drive guest-centric strategies, analyze data, and report on KPIs to continuously improve campaigns.

Requires a Bachelor’s degree in marketing/business and 2–4 years of experience with an ESP, preferably