Marketing Senior Associate, Channel Strategy & Optimization (CSO)

Testing Site - JPMC; Columbus (OH); On-site; USD 110,000 - 160,000; Full time

Job summary

JPMorgan Chase is seeking a Marketing Senior Associate on the CSO Channel Strategy and Optimization team to lead performance analysis and optimization across owned digital channels. You will translate insights into executive-ready recommendations for Chase.com and Chase Mobile App, working with cross-functional teams to drive ROI and customer experiences.

The role emphasizes data-driven analysis, governance, and the development of automated reporting, forecasting, and AI-driven solutions to

Qualifications

• Bachelor's degree in a quantitative or business field (e.g., statistics, economics, mathematics, computer science, marketing analytics).
• 5+ years of hands-on experience in digital marketing analytics, performance measurement, and experimentation in web or app channels.
• Strong analytical capability and proficiency with data analysis tools and platforms (Adobe, Analytics, Tableau, SQL).
• Executive communication skills to present insights clearly to senior stakeholders and LOB partners.

Responsibilities

• Assess LOB performance at channel, page, placement, and full funnel levels to gauge marketing effectiveness.
• Develop an analytics framework across the marketing funnel and build automated solutions for quick performance evaluation.
• Create and communicate executive-level presentations to socialize insights and decisions.
• Evaluate Owned Media requests, size trade-offs, explain decisions to LOBs, and craft governance playbooks.
• Leverage monthly benchmark reports to identify underperforming campaigns and tier them for optimization.
• Optimize targeting, creative, placement strategy, and frequency caps; report outcomes to leadership.
• Monitor results weekly and monthly, investigate root causes, and leverage AI to summarize performance shifts.
• Review marketer requests for channel entry ensuring campaigns meet performance benchmarks before launch.
• Develop a forecasting model and identify AI use cases to automate optimization and reduce manual work.

Skills

Adobe Analytics

Tableau

SQL

Data analysis

Education

Bachelor's degree in a quantitative or business field

Tools

Adobe Analytics

Tableau

SQL

Job description

The Performance Marketing Owned Media Channel Strategy and Optimization (CSO) team is responsible for driving growth and efficiency across owned digital marketing channels (e.g., Chase.com, Chase Mobile, email) within the Consumer & Community Banking Marketing division. We leverage data, technology, and creative strategies to optimize performance, maximize ROI, and deliver best-in-class customer experiences in Chase.com and Chase Mobile App.

As a Marketing Senior Associate on the Channel Strategy and Optimization team, you should be a data-driven marketing professional and will lead performance analysis and optimization across owned digital marketing channels. You will be in a highly visible, strategic role with significant interaction with cross-functional teams across the firm. You will assess marketing effectiveness at the channel, page, placement, and full-funnel levels; design analytics frameworks and execute governance processes; and partner with dedicated teams to build automated reporting, forecasting, and AI-driven optimization solutions. You will translate insights into executive-ready communications and clear recommendations for Lines of Business (LOBs), ensuring campaigns meet or exceed performance benchmarks.

Job Responsibilities:

• Assess LOB performance at the channel, page, placement, and across the full marketing funnel to understand marketing effectiveness
• Develop an analytics framework across the marketing funnel and build automated solutions to quickly evaluate performance
• Create and communicate executive-level presentations and messages to socialize insights and decisions
• Evaluate Owned Media exception requests, size trade-offs, communicate and explain decisions to LOBs, and create a governance playbook to streamline end-to-end processes
• Leverage monthly benchmark reports to identify and prioritize underperforming campaigns; rank-order and group campaigns into tiers to efficiently enhance performance
• Dive deep into campaign strategies to optimize targeting, creative, placement strategy, and frequency caps; size performance impacts of changes and report outcomes to leadership
• Monitor weekly and monthly results to detect significant changes; investigate root causes, strengthen channel strategy, create tools to diagnose issues, and leverage AI solutions to summarize performance shifts
• Review marketer requests for entry into the channel, ensuring campaigns exceed performance benchmarks before launch
• Develop a forecasting model, partner with dedicated teams to build the solution, and identify AI use cases to automate optimization processes and reduce manual effort

Required qualifications, capabilities and Skills

• Bachelor's degree in a quantitative or business field (e.g., statistics, economics, mathematics, computer science, marketing analytics)
• 5+ years of hands-on experience in digital marketing analytics, performance measurement, and experimentation in web or app channels
• Strong analytical capability and proficiency with data analysis tools and platforms (e.g., Adobe, Analytics, Tableau, SQL) with the ability to structure and solve complex problems
• Reporting and diagnostics proficiency to monitor weekly and monthly results, detect significant changes, build tools to investigate root causes, and leverage AI solutions to summarize performance drivers efficiently
• Product and analytics-led solution design to translate performance questions into clear requirements, define KPIs and success criteria, and partner with dedicated teams to build forecasting, reporting, and automation solutions
• Executive communication skills to develop and present insights clearly to senior stakeholders and LOB partners, including decisions and their rationale
• Strong stakeholder and relationship management, problem-solving, and business judgment to balance speed, governance, and performance outcomes
• Proven ability to effectively manage multiple projects in a fast-paced, dynamic environment