Senior Analyst, Marketing Analytics

Merkle Italia; California; Hybrid; USD 78,000 - 93,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance (short/long-term)

401k

Flexible PTO

15+ paid holidays per year

Paid sick and safe leave

Parental leave

Job summary

Dentsu’s Ugam unit is seeking a Senior Associate, Marketing Analytics to turn complex data into targeted audiences and actionable insights. You’ll handle data sourcing, transformation, visualization and communication to drive client results.

With 3+ years in analytics, you’ll use SQL, Tableau/Power BI, and GitHub to deliver replicable analyses, collaborate across teams, and present findings to non-technical audiences in a clear, business-oriented way.

Qualifications

• 3+ years of analytics experience.
• Advanced SQL proficiency with multi-source data.
• Experience with data visualization tools (Excel, Tableau, Power BI).
• Experience using GitHub or similar version control.
• Strong analytical and data interpretation skills.
• Ability to visualize and present data to diverse audiences.
• Team-oriented with ability to manage multiple projects.

Responsibilities

• Develop and execute an audience strategy for growth marketing.
• Identify new audience opportunities across paid and owned channels.
• Write complex SQL queries; maintain ETL flows.
• Visualize data to tell a compelling story for stakeholders.
• Present insights to peers and department partners.
• Collaborate with cross-functional teams to answer business questions.

Skills

SQL

Tableau/Power BI

Excel

GitHub

Cross-functional collaboration

Data storytelling

Education

Bachelor's degree in a quantitative field

Tools

ETL workflows

Version control (Git)

Job description

The purpose of this role is to deliver analysis inline with client business objectives, goals, and to maintain, develop and exceed client performance targets.

Job Description: The Senior Associate, Marketing Analytics will be an important member of the audience targeting team, dedicated to transforming complex data into targeted audiences and actionable insights to drive results. We are looking for a proactive individual with deep experience in data analytics, from data sourcing to visualization and interpretation. You will have a blend of technical expertise and business acumen, ensuring that insights are both data-driven and aligned with our goals.

Responsibilities

Data Management and Analysis: Develop and execute a comprehensive audience strategy for growth marketing. Identify and evaluate new audience acquisition opportunities across paid and owned channels. Establish testing frameworks to assess channel performance and optimize conversions. Source and compile data from multiple repositories, ensuring data quality and consistency. Write complex SQL queries to manipulate large datasets, with a strong understanding of ETL processes. Monitor, maintain, and troubleshoot existing ETL flows. Conduct comprehensive and replicable analyses to extract insights from data. Visualize data to tell a compelling story and make insights clear to any audience. Present insights internally to peers and departmental partners. Stay updated on industry trends, emerging methodologies, and technologies to ensure analytics best practices. Collaboration and Communication: Collaborate with multiple cross-functional teams to understand business questions and provide data-driven solutions. Help prepare presentations for stakeholders, ensuring clarity and effectiveness in communication. Clearly explain findings and technical insights to non-technical audiences.

Qualifications

3+ years of industry experience in analytics. Advanced SQL proficiency - ability to independently query and transform data from complex, multi-source environments. Familiarity with data visualization tools such as Excel, Tableau, or Power BI. Experience using GitHub or similar version control platforms. Proven experience with cross-functional collaboration. Strong analytical and data interpretation skills. Ability to effectively visualize and present data to diverse groups. A team-oriented mindset with a highly collaborative spirit. Proven ability to manage multiple assignments and projects simultaneously. Excellent verbal and written communication skills. Bachelor's Degree in a quantitative field such as Business, Marketing, Mathematics, Statistics, Computer Information Systems, or a related discipline.

The annual salary range for this position is $78,000-$93,338. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-MS3 #LI-Remote

Location: USA - Remote - California

Brand: Ugam

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.

Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees flexible to meet the needs of our Company and clients, which may include attendance in an office.

About dentsu For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for your work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work