Lead Business Analyst - Content Management System, Sitecore

Dentsu International Americas, LLC; Connecticut; Hybrid; USD 78,000 - 110,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

Life insurance

Short/long-term disability insurance

401k

Paid time off

15 paid holidays

Parental leave

Job summary

Dentsu International Americas, LLC is seeking a Lead CMS Business Analyst to drive enterprise CMS projects, focusing on Sitecore-based web experiences. You will partner with clients, strategists, designers, and engineers to translate business goals into actionable requirements and deliverables.

Role requires experience in client-facing analysis, CMS platforms, and strong collaboration across teams. You’ll work in a remote-friendly US setup with agile delivery and training responsibilities.

Qualifications

• Experience in client-facing business analysis, product or consulting roles.
• Experience supporting enterprise websites and CMS platforms such as Sitecore.
• Strong ability to gather, analyze, and document business, functional, and non-functional requirements.
• Experience translating business needs into solutions that technical teams can deliver.
• Knowledge of content modeling, data modeling, or information architecture concepts.
• Experience working in Agile environments.
• Strong organizational, facilitation, and stakeholder management skills.
• Excellent written and verbal communication skills.
• Experience using Jira, Confluence, or similar platforms.
• Ability to collaborate across teams, disciplines, and time zones.

Responsibilities

• Partner with clients and stakeholders to understand goals, challenges, and opportunities.
• Lead discovery workshops and requirements sessions.
• Translate business needs into functional and technical requirements.
• Serve as SME on CMS implementations, including Sitecore.
• Collaborate with product owners, designers, architects, and developers.
• Create process flows, user stories, and delivery artifacts.
• Lead Agile ceremonies and backlog refinement.
• Facilitate roadmap discussions with client stakeholders.
• Support change management and project planning activities.
• Develop training materials and client training sessions.
• Mentor other business analysts and team members.
• Build strong client relationships to ensure successful outcomes.

Skills

CMS/BA

Sitecore

Client-facing

Jira

Confluence

Agile

Requirements gathering

Info architecture

Tools

Jira

Confluence

Sitecore

Job description

Job Description: Help shape exceptional digital experiences. Are you passionate about turning business needs into impactful digital solutions? As a Lead CMS Business Analyst, you'll partner with clients, strategists, designers, and engineers to deliver enterprise web experiences powered by leading content management platforms like Sitecore. In this role, you'll combine business analysis, product thinking, and client partnership to guide projects from discovery through delivery. You'll help define solutions, align stakeholders, and ensure that business goals are translated into clear, actionable requirements. If you enjoy solving complex problems, facilitating collaboration, and helping teams build meaningful digital experiences, we'd love to hear from you.

What You'll Do

• Partner with clients and stakeholders to understand business goals, challenges, and opportunities.
• Lead discovery workshops and requirements-gathering sessions.
• Translate business needs into clear functional and technical requirements.
• Serve as a subject matter expert on enterprise CMS implementations, including Sitecore.
• Collaborate with product owners, designers, architects, and developers to define solution approaches.
• Create process flows, user stories, documentation, and other artifacts that support delivery.
• Participate in and lead Agile ceremonies, including backlog refinement, sprint planning, and demos.
• Facilitate roadmap discussions and prioritization sessions with client stakeholders.
• Support change management processes and project planning activities.
• Develop training materials and facilitate client training sessions.
• Mentor and support other business analysts and team members.
• Build strong client relationships and help ensure successful project outcomes.

What You'll Bring

• Experience working in a client-facing business analysis, product, or consulting role.
• Experience supporting enterprise websites and CMS platforms such as Sitecore.
• Strong ability to gather, analyze, and document business, functional, and non-functional requirements.
• Experience translating business needs into solutions that technical teams can successfully deliver.
• Knowledge of content modeling, data modeling, or information architecture concepts.
• Experience working in Agile environments.
• Strong organizational, facilitation, and stakeholder management skills.
• Excellent written and verbal communication skills.
• Experience using tools such as Jira, Confluence, or similar platforms.
• Ability to collaborate effectively across teams, disciplines, and time zones.

Why You May Enjoy This Role

• You'll have a direct impact on the digital experiences of leading organizations.
• You'll work at the intersection of strategy, technology, and user experience.
• You'll collaborate with talented multidisciplinary teams.
• You'll have opportunities to mentor others and grow your leadership skills.
• You'll solve meaningful business challenges while helping clients achieve their goals.

Our Commitment

We believe great teams are built through diverse experiences, perspectives, and backgrounds. If you're excited about this opportunity but don't meet every qualification listed, we still encourage you to apply. Your unique experience may be exactly what we're looking for.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $78,000 - $110,00. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location & Contract

Location: USA - Remote - Connecticut. Brand: Merkle. Time Type: Full time. Contract Type: Permanent.

Equal Employment Opportunity Statement

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status or any other basis protected under applicable federal, state, or local law.

Reasonable Accommodation Statement

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us.