Senior Analyst, Loyalty Promotions – Activations

Jobtailor; Irvine (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

Jobtailor is seeking an experienced Digital Marketing Operations professional to manage loyalty program configurations and promotional mechanics across partner platforms. You will translate business requirements into accurate audience rules, offers, timing, and QA criteria, ensuring precise launch readiness.

You will collaborate with Lifecycle Marketing, Product, Engineering, QA, Data & Analytics, and vendors to confirm feasibility, test plans, and handoffs, while maintaining thorough

Qualifications

• 4+ years in digital marketing operations or loyalty programs
• Experience translating campaign requirements into platform setup and QA
• Experience with audience segmentation, eligibility rules, and offer configuration
• Familiarity with loyalty platforms and CRM/tools is a plus

Responsibilities

• Execute day-to-day configuration and activation support for loyalty offers, rewards, challenges, and promotional mechanics across Zeta/Marigold and Byte Commerce.
• Translate business requirements into accurate loyalty configuration, audience eligibility, offer logic, timing, launch plans, dependencies, and QA requirements.
• Partner with Lifecycle Marketing, Product, Engineering, QA, Data & Analytics, Operations, agencies, and vendors to confirm feasibility, testing needs, and launch readiness.
• Validate campaign builds through testing, audits, and review of audience segments, offer eligibility rules, reward logic, and promotional setup to ensure promotions launch accurately and deliver the intended customer experience.
• Troubleshoot loyalty activation issues, identify root causes, and coordinate resolution across internal and vendor teams.
• Maintain documentation for campaign setup, dependencies, QA steps, platform limitations, handoffs, and repeatable procedures; support post-launch validation by documenting learnings and recommending improvements for future activations.

Skills

Collaboration

Problem-Solving

Communication

Attention to Detail

Documentation

Education

Degree in Marketing, Business, Technology, Information Systems

Tools

Zeta/Marigold

Byte Commerce

Braze

Treasure Data

JIRA

Confluence

Job description

• Execute day-to-day configuration and activation support for loyalty offers, rewards, challenges, and promotional mechanics across Zeta/Marigold and Byte Commerce.


• Translate business requirements into accurate loyalty configuration, audience eligibility, offer logic, timing, launch plans, dependencies, and QA requirements.


• Partner with Lifecycle Marketing, Product, Engineering, QA, Data & Analytics, Operations, agencies, and vendors to confirm feasibility, testing needs, and launch readiness.


• Validate campaign builds through testing, audits, and review of audience segments, offer eligibility rules, reward logic, and promotional setup to ensure promotions launch accurately and deliver the intended customer experience.


• Troubleshoot loyalty activation issues, identify root causes, and coordinate resolution across internal and vendor teams.


• Maintain documentation for campaign setup, dependencies, QA steps, platform limitations, handoffs, and repeatable procedures; support post-launch validation by documenting learnings and recommending improvements for future activations.

Requirements

• 4+ years of experience in digital marketing operations, loyalty programs, CRM, e-commerce, promotions, platform configuration, or a related function.


• Degree or equivalent years of experience in Marketing, Business, Technology, Information Systems, or a related field.


• Experience translating campaign or business requirements into platform setup, QA criteria, launch execution, and operational handoffs.


• Experience with audience segmentation, eligibility rules, offer mechanics, reward logic, configuration audits, troubleshooting, and testing/QA processes.


• Experience with loyalty platforms, CRM/campaign tools, CDP/audience segmentation tools, offer configuration, or digital promotion systems; Zeta/Marigold, Byte Commerce, Braze, Treasure Data, JIRA, or Confluence is a plus.


• Basic understanding of data, relational concepts, HTML/CSS, APIs, or technical troubleshooting is a plus.

Core Competencies

Demonstrates expertise in executing loyalty program configurations and promotional mechanics, ensuring accurate campaign setups and effective troubleshooting. Proficient in collaborating with cross-functional teams to translate business requirements into actionable marketing strategies.

Highest-signal resume keywords

• Digital Marketing Operations


• Loyalty Program Management


• Audience Segmentation


• Campaign Testing and QA


• Zeta/Marigold Platform Experience

ATS Optimization Keywords

Hard Skills

• Campaign Configuration


• Offer Logic


• Troubleshooting


• Data Analysis


• HTML/CSS


• APIs


• Configuration Audits


• Promotional Setup


• Operational Handoffs


• Testing Processes

Soft Skills

• Collaboration


• Problem-Solving


• Communication


• Attention to Detail


• Documentation

Industry Keywords

• Loyalty Programs


• CRM


• E-Commerce


• Promotions


• Digital Promotions

Tools & Technologies

• Zeta/Marigold


• Byte Commerce


• Braze


• Treasure Data


• JIRA


• Confluence