CRM & Lifecycle Associate #2450

Gilder Search Group; New York (NY); On-site; USD 80,000 - 110,000; Full time

Job summary

Gilder Search Group seeks an Associate, CRM & Lifecycle Marketing to execute and optimize customer campaigns across email, SMS, push, loyalty, and other owned channels. You will partner with Marketing, Loyalty, Analytics, Digital, and Technology teams to deliver personalized experiences throughout the lifecycle.

The role focuses on lifecycle activation, audience segmentation, testing, and reporting of KPIs.

Qualifications

• 2+ years of experience in CRM, lifecycle marketing, retention marketing, loyalty, or a related field.
• Understanding of customer lifecycle marketing and engagement strategies
• Strong analytical and problem-solving skills with an interest in customer behavior and performance data
• Experience collaborating with multiple stakeholders and cross-functional teams
• Proficiency in Microsoft Excel and presentation tools
• Strong written and verbal communication skills
• Excellent organizational and project management abilities
• Ability to manage multiple priorities in a fast-paced environment

Responsibilities

• Support lifecycle marketing initiatives across email, SMS, push notifications, loyalty, and other owned channels
• Assist with triggered campaigns, customer journeys, audience segmentation, testing, and campaign optimization
• Support programs across customer acquisition, onboarding, engagement, retention, reactivation, and churn prevention
• Help ensure customer communications are timely, relevant, and aligned with campaign objectives and brand standards
• Assist with journey activation and ongoing optimization based on customer behavior and performance
• Analyze customer behavior, engagement trends, lifecycle cohorts, and campaign performance to identify opportunities
• Track and report key CRM and lifecycle KPIs across email, SMS, push, and other owned channels
• Partner with Analytics teams to evaluate customer journeys and campaign effectiveness
• Translate customer and campaign data into actionable insights and optimization recommendations
• Support measurement of testing initiatives and ongoing lifecycle performance
• Partner with Loyalty, Brand Marketing, Digital, Merchandising, Analytics, Creative, and Technology teams to support customer initiatives
• Coordinate with cross-functional partners to ensure campaigns and journeys are executed accurately and on schedule
• Communicate campaign results, customer insights, and recommendations to key stakeholders
• Partner with Creative teams to ensure customer communications follow channel and engagement best practices
• Maintain campaign calendars, project timelines, testing documentation, and reporting resources
• Assist with audience creation, segmentation validation, journey setup, and campaign deployment
• Perform quality assurance to help ensure accurate targeting and campaign execution
• Support compliance with channel requirements, customer preferences, and marketing best practices
• Maintain documentation and processes that improve campaign efficiency and consistency
• Support test-and-learn initiatives across messaging, audiences, timing, offers, and customer journeys
• Identify opportunities to improve customer engagement, retention, and lifecycle performance
• Stay current on CRM, loyalty, personalization, and customer engagement trends
• Build expertise in lifecycle strategy, customer analytics, and owned-channel marketing

Skills

CRM & Lifecycle marketing

Retention marketing

Cross-functional collaboration

Excel

Communication skills

Project management

Education

Bachelor's degree or equivalent

Tools

CRM platforms

Marketing automation tools

Job description

Overview

The Associate, CRM & Lifecycle supports the execution and optimization of customer marketing programs designed to increase engagement, retention, purchase frequency, and lifetime value. This role works across CRM, loyalty, and owned marketing channels to help deliver relevant, personalized customer experiences throughout the lifecycle. Partnering with Marketing, Loyalty, Analytics, Digital, and Technology teams, this position combines campaign execution with customer insights to support measurable business growth.

Responsibilities

CRM & Lifecycle Marketing

• Support lifecycle marketing initiatives across email, SMS, push notifications, loyalty, and other owned channels
• Assist with triggered campaigns, customer journeys, audience segmentation, testing, and campaign optimization
• Support programs across customer acquisition, onboarding, engagement, retention, reactivation, and churn prevention
• Help ensure customer communications are timely, relevant, and aligned with campaign objectives and brand standards
• Assist with journey activation and ongoing optimization based on customer behavior and performance

Customer Analytics & Insights

• Analyze customer behavior, engagement trends, lifecycle cohorts, and campaign performance to identify opportunities
• Track and report key CRM and lifecycle KPIs across email, SMS, push, and other owned channels
• Partner with Analytics teams to evaluate customer journeys and campaign effectiveness
• Translate customer and campaign data into actionable insights and optimization recommendations
• Support measurement of testing initiatives and ongoing lifecycle performance

Cross-Functional Collaboration

• Partner with Loyalty, Brand Marketing, Digital, Merchandising, Analytics, Creative, and Technology teams to support customer initiatives
• Coordinate with cross-functional partners to ensure campaigns and journeys are executed accurately and on schedule
• Communicate campaign results, customer insights, and recommendations to key stakeholders
• Partner with Creative teams to ensure customer communications follow channel and engagement best practices

Campaign Operations & Execution

• Maintain campaign calendars, project timelines, testing documentation, and reporting resources
• Assist with audience creation, segmentation validation, journey setup, and campaign deployment
• Perform quality assurance to help ensure accurate targeting and campaign execution
• Support compliance with channel requirements, customer preferences, and marketing best practices
• Maintain documentation and processes that improve campaign efficiency and consistency

Testing & Continuous Improvement

• Support test-and-learn initiatives across messaging, audiences, timing, offers, and customer journeys
• Identify opportunities to improve customer engagement, retention, and lifecycle performance
• Stay current on CRM, loyalty, personalization, and customer engagement trends
• Build expertise in lifecycle strategy, customer analytics, and owned-channel marketing

Qualifications

Required

• 2+ years of experience in CRM, lifecycle marketing, retention marketing, loyalty, customer engagement, or a related field
• Understanding of customer lifecycle marketing and engagement strategies
• Strong analytical and problem-solving skills with an interest in customer behavior and performance data
• Experience collaborating with multiple stakeholders and cross-functional teams
• Proficiency in Microsoft Excel and presentation tools
• Strong written and verbal communication skills
• Excellent organizational and project management abilities
• Ability to manage multiple priorities in a fast-paced environment

Preferred

• Bachelor's degree or equivalent professional experience
• Experience with CRM platforms, marketing automation tools, or customer engagement technology
• Experience supporting email, SMS, push notification, or loyalty marketing programs
• Familiarity with customer segmentation, journey orchestration, and campaign testing
• Experience with customer analytics, campaign reporting, or lifecycle performance measurement