Senior Analyst, Decision Sciences — Data-Driven Marketing

CMI Media Group; United States; Presencial; USD 50 000 - 90 000; Tempo integral

Resumo da oferta

CMI Media Group seeks a Senior Analyst in Decision Sciences to power client strategies through rigorous analytics, marketing mix modeling, and ROI optimization. You will turn complex data into actionable insights and guidance for stakeholders.

Ideal candidates have 3–5 years of analytics experience, a quantitative degree, and strong skills in Python/R/SAS/SPSS, Tableau/Power BI, and advanced Excel. Healthcare data familiarity is a plus.

Qualificações

• 3–5 years of experience as an analyst focused on custom analytics, predictive modeling, or custom metric development.
• Bachelor’s degree in Statistics, Mathematics, Data Science, Economics, or a related quantitative field (Master’s degree preferred).
• Hands-on coding experience with statistical tools such as Python, R, SAS, or SPSS.
• Strong data visualization expertise using Tableau or Microsoft Power BI.
• Advanced Excel skills (complex formulas, pivot tables, charting; VBA is a bonus).
• Core competencies in data transformation, regression analysis, correlation, cross-tabulation, ANOVA/ANCOVA, and survey design/analysis.
• Familiarity with Marketing Mix Modeling (GLM), decision trees (CART/CHAID), cluster/discriminant analysis, time-series forecasting (ARIMA, exponential smoothing), or ML/text analytics.
• Strong communication to explain complex quantitative concepts to cross-functional partners and clients.

Responsabilidades

• Turn Data Into Strategy: analyze complex datasets to measure promotional effectiveness, attribution, and marketing mix optimization.
• Build Analytics-Ready Foundations: design data pipelines, ensure data integrity, and support data governance for security and confidentiality.
• Develop Advanced Models: build predictive and explanatory models to reveal patterns and trends.
• Bridge Analytics and Business: translate outputs into dashboards and actionable recommendations for diverse stakeholders.
• Foster Innovation & Team Growth: contribute to analytical toolbox and mentor teammates on statistical techniques.

Conhecimentos

Statistical thinking

Data storytelling

Self-direction

Attention to detail

Collaborative mindset

Formação académica

Bachelor’s degree in Statistics, Mathematics, Data Science, Economics, or related field

Master’s degree preferred

Ferramentas

Python

R

SAS

SPSS

Tableau

Power BI

Advanced Excel

Descrição da oferta de emprego

CMI Media Group seeks a Senior Analyst in Decision Sciences to power client strategies through rigorous analytics, marketing mix modeling, and ROI optimization. You will turn complex data into actionable insights and guidance for stakeholders.

Ideal candidates have 3–5 years of analytics experience, a quantitative degree, and strong skills in Python/R/SAS/SPSS, Tableau/Power BI, and advanced Excel. Healthcare data familiarity is a plus.