Retail Media Campaign Analyst

Publicis Groupe; New York (NY); On-site; USD 54,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) plan

Paid time off

Tuition reimbursement

Parental and family care leave

Flexible time off

Job summary

Publicis Groupe is seeking an Analyst to join our Precision team, driving digital media campaigns across search, display, and retail media networks. You will manage setup, QA, performance reporting, and billing reconciliation while optimizing campaigns based on data trends.

You will build strong relationships with platforms and retailers such as Amazon, Walmart, Target, and others, contributing to proposals and new opportunities, and collaborating with offshore resources to share

Qualifications

• Digital media familiarity or experience in digital roles (internships included).
• Basic knowledge of how digital advertising works and definition of programmatic.
• Basic knowledge of media or retail media platforms; experience in optimization is a plus.
• Ability to organize and manage detailed work.
• Strong analytical thinking, problem solving and math skills.
• Excellent communication and writing skills; be poised, precise and kind.
• A four-year college degree.
• Familiarity with AI tools (ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus.

Responsibilities

• Execute, manage, and optimize all digital media campaigns for agency clients.
• Develop and maintain relationships with platform and publisher partners.
• Assess media offerings and formulate proposals for new opportunities.
• Manage Prisma campaign setup, orders, artifacts, and documentation.
• Run QA to ensure accurate implementation, pacing, and troubleshooting.
• Aggregate data from retailer UI, API, and other sources into data storage platforms.
• Assist in developing client-facing campaign performance reports.
• Participate in sessions to learn new optimization strategies.
• Demonstrate diligence and adherence to best practices across the campaign life-cycle.
• Partner with off-shore resources to align tasks and responsibilities.

Skills

Digital media familiarity

Programmatic advertising

Data-driven analysis

Organizational skills

Analytical thinking

Communication & writing

MS Excel

Four-year college degree

AI tools familiarity

Education

Four-year college degree

Tools

MS Excel

Job description

Publicis Groupe is seeking an Analyst to join our Precision team, driving digital media campaigns across search, display, and retail media networks. You will manage setup, QA, performance reporting, and billing reconciliation while optimizing campaigns based on data trends.

You will build strong relationships with platforms and retailers such as Amazon, Walmart, Target, and others, contributing to proposals and new opportunities, and collaborating with offshore resources to share