Senior Amazon Growth Marketing Manager

Hamilton Beach Brands, Inc.; Glen Allen (VA); On-site; USD 101,000 - 122,000; Full time

Benefits offered by this job

Competitive compensation

Profit sharing program

Paid vacation and holidays

Summer hours

Employee discounts

Job summary

Hamilton Beach Brands, Inc. seeks an experienced Manager, Amazon Marketing Strategy & Growth to develop and execute traffic strategies across Amazon channels. The role drives qualified traffic, customer acquisition, and profitable growth while managing a multi-million-dollar ad budget with analytics-driven decisions.

The position is remote and reports to the Sr Director, Sales - Amazon. A strong background in data analysis and Amazon Advertising is essential for success.

Qualifications

• Bachelor's degree in Marketing or related field; 7+ years in performance marketing or ecommerce growth.
• Direct experience overseeing Amazon Advertising, Amazon DSP and AMC.
• Strong fluency in data analysis, KPIs, attribution, and business case development.
• Proven ability to manage multi-million-dollar media budgets.
• Experience working cross-functionally with Sales, Marketing, Finance, Analytics, and Agencies.
• Experience using Amazon Marketing Cloud for audience development, analytics and performance measurement.

Responsibilities

• Own Amazon traffic and media strategy across Sponsored Ads, DSP and AMC.
• Manage Amazon media budget with testing-based proposals to expand funding.
• Lead continuous experimentation (DSP, streaming, display, creator-led traffic, AMC, emerging traffic sources).
• Develop traffic plans tied to launches, promotions, and long-range business planning.
• Build business cases, incrementality frameworks, and performance narratives.
• Evaluate and apply AI, AEO, and automation tools to accelerate insight generation and targeting decisions.

Skills

Data analysis

KPIs

Attribution

Business case development

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Amazon Marketing Cloud

Job description

Hamilton Beach Brands, Inc. seeks an experienced Manager, Amazon Marketing Strategy & Growth to develop and execute traffic strategies across Amazon channels. The role drives qualified traffic, customer acquisition, and profitable growth while managing a multi-million-dollar ad budget with analytics-driven decisions.

The position is remote and reports to the Sr Director, Sales - Amazon. A strong background in data analysis and Amazon Advertising is essential for success.