Growth-Driven Digital Marketing Specialist

Hamilton Beach Brands Inc.; Glen Allen (VA); Hybrid; USD 68,000 - 82,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Company HSA contributions

401(k) plan with immediate vesting

Profit sharing program

Paid vacation and holidays

Summer hours

Job summary

Hamilton Beach Brands, Inc. is seeking a digital marketing specialist to translate brand strategy into compelling online experiences.

You'll drive social media, creator collaborations, email campaigns, content development, and performance analytics to grow visibility and sales across eCommerce and retailers. The role requires organizing multi-channel programs, collaborating with PR, Product Marketing, and agencies, and managing multiple workstreams from planning through reporting in a hybrid

Qualifications

• Bachelor's degree required in Marketing, Digital Media, Business or related field.
• 3–5 years of experience in digital marketing, social media, creator or influencer marketing, content marketing or related discipline.
• Experience executing digital programs for consumer-facing brands and supporting creator or influencer campaigns.
• Proficient with major social platforms, email/CRM tools, paid social, and digital campaign execution.
• Experience using GA4 and platform analytics to translate performance data into insights.
• Strong project management and organizational skills; ability to manage multiple priorities.
• Clear written and verbal communication; proficient in Excel and PowerPoint.

Responsibilities

• Plan, publish, and optimize social content across Instagram, Facebook, TikTok, Pinterest, YouTube, and emerging platforms.
• Manage social content calendars, approvals, scheduling, community engagement, and brand voice consistency.
• Support creator and influencer programs: discovery, outreach, product seeding, deliverables, approvals, and performance reporting.
• Develop and execute email campaigns using Klaviyo or similar CRM; segment audiences, coordinate creative, test, deploy, report.
• Coordinate integrated digital programs for launches, campaigns, eCommerce, and retailer programs with internal and external partners.
• Monitor performance across social, creator, email, website, and paid media; maintain dashboards and derive actionable recommendations.
• Organize digital assets and creator content including product/SKU details and usage rights documentation.
• Track trends and identify opportunities for the brand portfolio.

Skills

Project management

Communication skills

Attention to detail

Organizational skills

Education

Bachelor's degree in Marketing, Digital Media, Business

Tools

GA4

Klaviyo

Sprout Social

Tailwind

Excel

PowerPoint

Job description

Hamilton Beach Brands, Inc. is seeking a digital marketing specialist to translate brand strategy into compelling online experiences.

You'll drive social media, creator collaborations, email campaigns, content development, and performance analytics to grow visibility and sales across eCommerce and retailers. The role requires organizing multi-channel programs, collaborating with PR, Product Marketing, and agencies, and managing multiple workstreams from planning through reporting in a hybrid