Remote Growth Lead: Amazon Marketing & Strategy

Hamilton Beach; Glen Allen (VA); On-site; USD 100,170 - 121,635; Full time

Benefits offered by this job

Medical, dental, vision coverage

Company HSA contributions

401(k) plan with immediate vesting

Profit sharing program

Paid vacation, holidays, and a paid

Summer hours

Employee discounts on Hamilton Beach

Job summary

Hamilton Beach Brands is seeking an experienced Manager, Amazon Marketing Strategy & Growth to develop and execute strategies that drive qualified traffic, customer acquisition, and profitable growth across Amazon. You will oversee a multi-million-dollar advertising investment across Amazon Advertising and Amazon DSP, using analytics to maximize ROI and deliver data-driven recommendations.

This remote role reports to the Sr Director, Sales - Amazon, and requires collaboration with internal

Qualifications

• Bachelor’s degree in Marketing or related field, or equivalent combination of education and experience.
• 7+ years of experience in performance marketing, Amazon advertising, or e-commerce growth role.
• Direct experience overseeing Amazon Advertising, Amazon DSP and managing AMC.
• Strong fluency in data analysis, KPIs, attribution, and business case development.
• Proven ability to manage multi-million-dollar media budgets.
• Experience working cross-functionally with Sales, Marketing, Finance, Analytics, and Agencies.
• Experience using Amazon Marketing Cloud for audience development, analytics and performance measurement.

Responsibilities

• Own Amazon traffic and media strategy across Sponsored Ads, DSP and AMC. Partners with Head of Advertising on emerging channels.
• Manage Amazon media budget, with testing-based proposals to expand funding.
• Lead continuous experimentation (DSP, streaming, display, creator-led traffic, AMC, emerging traffic sources) alone and in partnership with other stakeholders.
• Develop traffic plans tied to launches, promotions, and long-range business planning.
• Build business cases, incrementality frameworks, and performance narratives.
• Evaluate and apply AI, AEO, and automation tools to accelerate insight generation, improve targeting decisions, and increase traffic efficiency.

Skills

Performance marketing

Amazon Advertising

Data analysis

Cross-functional collaboration

Budget management

Education

Bachelor’s degree in Marketing

Tools

Amazon Marketing Cloud

Analytics platforms

Job description

Hamilton Beach Brands is seeking an experienced Manager, Amazon Marketing Strategy & Growth to develop and execute strategies that drive qualified traffic, customer acquisition, and profitable growth across Amazon. You will oversee a multi-million-dollar advertising investment across Amazon Advertising and Amazon DSP, using analytics to maximize ROI and deliver data-driven recommendations.

This remote role reports to the Sr Director, Sales - Amazon, and requires collaboration with internal