Senior Alumni Digital Marketing Strategist

Cim; Houston, Northern (TX, KY); Hybrid; USD 70,000 - 100,000; Full time

Job summary

UTHealth Houston Alumni Engagement is seeking a Senior Digital Marketing Specialist to lead digital communication and engagement initiatives for alumni programs. This role focuses on email communications, virtual events, livestreams, and leveraging platforms such as Constant Contact and ThankView to enhance alumni participation.

The position requires strong writing, data-driven decision making, and experience with digital platforms and CRM systems.

Qualifications

• Bachelor's degree in Digital Marketing or related field.
• At least 5 years of digital marketing experience.
• Experience using Google Ads and Facebook Ad Manager required.
• Healthcare field experience preferred.

Responsibilities

• Lead marketing and outreach for in-person, virtual, and hybrid programs and manage attendee communications.
• Coordinate and optimize alumni-focused digital platforms and email communications.
• Collaborate with internal teams to integrate alumni priorities into broader strategies.
• Analyze engagement metrics to drive improvements and participation.
• Ensure compliance with HIPAA in promotional materials.

Skills

Digital marketing

Email marketing

Analytics

CRM

Google Ads

Facebook Ads

SEO/SEM

Content writing

CMS

SQL basics

Education

Bachelor's degree in Digital Marketing

Tools

Constant Contact

ThankView

Webinar platforms

CRM systems

Google Analytics

Job description

UTHealth Houston Alumni Engagement is seeking a Senior Digital Marketing Specialist to lead digital communication and engagement initiatives for alumni programs. This role focuses on email communications, virtual events, livestreams, and leveraging platforms such as Constant Contact and ThankView to enhance alumni participation.

The position requires strong writing, data-driven decision making, and experience with digital platforms and CRM systems.