AI-Driven Marketing Campaign Manager

Centre Technologies

Houston (TX)

Hybrid

USD 70,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Hybrid Work Options

Paid Time Off

Paid Holidays

Medical

Dental

Vision

401(k) with employer match

Job summary

Centre Technologies is seeking a strategic Marketing Campaign Manager to plan, develop, execute, and optimize integrated campaigns across multiple service lines. The role drives awareness, pipeline growth, retention, and revenue using data-driven decisions and AI-powered marketing practices.

The candidate will collaborate with sales, executives, and the marketing team, applying innovative technologies to improve planning, content creation, reporting, and overall effectiveness in a hybrid work

Qualifications

Bachelor's degree in Marketing, Advertising, Communications, or related field.
Minimum of 3-5 years of experience in digital marketing, campaign management, or related roles.
Proven track record of successfully managing end-to-end marketing campaigns, preferably in a B2B and/or technology environment.

Responsibilities

Develop and execute integrated marketing campaigns across multiple business units, service lines, industries, and strategic initiatives.
Manage campaigns from planning and development through launch, optimization, and reporting.
Build campaign plans aligned with company objectives, revenue priorities, and target audience needs.
Lead go-to-market marketing efforts for new service offerings, product launches, acquisitions, customer programs, and other growth initiatives.
Create customer journeys, messaging frameworks, and promotion strategies that drive awareness, engagement, pipeline growth, and customer adoption.
Manage campaign calendars, timelines, deliverables, approvals, stakeholder communications, and cross-functional resources.
Ensure messaging consistency across customer touchpoints and improve campaigns based on performance data.
Lead campaigns across email, digital advertising, webinars, events, content, social media, ABM, nurture programs, and partner marketing.
Coordinate campaign copy, creative assets, requests, and stakeholder approvals.
Partner with content, design, digital marketing, sales, and business leaders to execute integrated programs.
Support customer acquisition, cross-sell, upsell, retention, and account expansion initiatives.
Leverage AI-powered tools and marketing technologies to improve campaign planning, content development, audience targeting, reporting, and operational efficiency.
Identify opportunities to automate workflows, streamline campaign execution, and improve productivity through AI and marketing automation platforms.
Stay current on emerging AI technologies and recommend practical applications that improve marketing performance and business outcomes.
Ensure responsible use of AI while maintaining brand standards, quality, compliance, and content accuracy.
Partner with sales leadership, account executives, BDRs, partner managers, and business stakeholders to support pipeline generation and revenue growth.
Develop demand generation, nurture, and sales enablement programs that improve engagement and accelerate pipeline growth.
Serve as the primary marketing owner for assigned campaigns and strategic growth initiatives.
Define campaign goals, KPIs, measurement frameworks, and reporting requirements.
Monitor performance across engagement, conversion, pipeline, and revenue metrics.
Develop and present insights that improve campaign effectiveness and return on investment.
Use data, analytics, and AI-driven insights to guide campaign optimization and future planning.