Senior Advertising Strategy & Insights Lead

Expedia Group; Seattle (WA); On-site; USD 83,000 - 116,000; Full time

Benefits offered by this job

Health benefits

Travel discounts

IATAN membership

Wellness program

Paid time off

Job summary

Expedia Group is seeking a Senior Advertising Planning & Insights Analyst to transform data into actionable marketing strategies for our advertising business. You will analyze audiences, optimize media mixes, and partner with Sales and Customer Success to support key accounts.

You will collaborate with cross-functional teams across Analytics, Yield, Operations, Strategy and Product to drive revenue growth and improve campaign effectiveness in a fast-paced environment.

Qualifications

• Data-driven, analytical culture that informs decisions, ideas and strategy.
• Experience in ecommerce, tech, digital marketing or business consulting.
• Travel industry experience in digital marketing/ecommerce roles or OTAs.
• Experience in media planning across multiple channels.

Responsibilities

• Become part of Planning & Insights (PI) recognized in Expedia Group Advertising for reporting, analytics, data insights and media planning.
• Create media strategies by analyzing audiences, recommending media mixes, and budgeting.
• Partner with Sales and Customer Success Management to support large or strategic accounts.
• Build relationships with Sales to influence best practices across campaigns.
• Communicate with partners using data to shape campaign strategy and partnerships.
• Contribute to growth of advertising partnerships and revenue targets.
• Lead complex initiatives with internal and external stakeholders and ensure follow-through.
• Collaborate with Analytics, Yield, Operations, Strategy and Product to improve systems and processes.

Skills

Data analysis

Storytelling with data

Cross-functional collaboration

Partner management

Project management

Communication

Travel industry knowledge

Job description

Expedia Group is seeking a Senior Advertising Planning & Insights Analyst to transform data into actionable marketing strategies for our advertising business. You will analyze audiences, optimize media mixes, and partner with Sales and Customer Success to support key accounts.

You will collaborate with cross-functional teams across Analytics, Yield, Operations, Strategy and Product to drive revenue growth and improve campaign effectiveness in a fast-paced environment.