Advertising Strategy & Insights Lead

Expedia, Inc.; New York (NY); Hybrid; USD 90,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Travel discounts

Job summary

Expedia Group is seeking a Senior Advertising Planning & Insights Analyst to translate data into actionable campaign strategies for travel advertisers. You will analyze audiences, guide media mixes, and partner with Sales and CS teams to optimize performance.

Join a global advertising team that collaborates across Analytics, Yield, Operations, Strategy and Product to improve processes and drive revenue. The role emphasizes storytelling with data and cross-functional leadership in a fast-paced

Qualifications

• Experience in a data-driven, highly analytical culture where insights inspire decisions.
• Background in ecommerce, tech, digital marketing or business consultancy.
• Experience in travel industry, digital marketing, ecommerce roles, or OTAs.
• Experience in media planning across different channels.
• Strong client-facing communication skills and ability to deliver a polished partner experience.
• Demonstrated ability to manage multiple stakeholders and drive key business initiatives.

Responsibilities

• Become part of Planning & Insights within Expedia Group Advertising as a proficient reporting and analytics expert.
• Create media strategies by analyzing audiences, recommending media mixes, and allocating budgets.
• Partner with Sales and Customer Success Management to support large or strategic partner accounts.
• Build relationships with Sales teams and influence best practices across campaigns.
• Communicate using data to shape campaign strategy and strengthen partnerships.
• Contribute to growth of advertising partnerships and revenue targets.
• Lead and coordinate complex initiatives across internal and external stakeholders.
• Work cross-functionally to improve systems, tools, and processes across Planning & Insights and Sales.

Skills

Data-driven culture

Ecommerce

Digital marketing

Travel industry experience

Media planning

Client-facing

Project management

Storytelling with data

Job description

Expedia Group is seeking a Senior Advertising Planning & Insights Analyst to translate data into actionable campaign strategies for travel advertisers. You will analyze audiences, guide media mixes, and partner with Sales and CS teams to optimize performance.

Join a global advertising team that collaborates across Analytics, Yield, Operations, Strategy and Product to improve processes and drive revenue. The role emphasizes storytelling with data and cross-functional leadership in a fast-paced