Senior Advertising Insights & Planning Lead

Expedia Group; Chicago (IL); On-site; USD 77,000 - 123,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Travel reimbursement

IATAN membership

Job summary

Expedia Group in Chicago is seeking a Senior Advertising Planning & Insights Analyst to translate data into actionable insights, drive media strategies, and support key partner accounts. You will work with Sales, CS, and cross-functional teams to optimize campaigns and grow advertising partnerships.

The role emphasizes data storytelling, collaboration, and agile execution within a travel and digital marketing context, with extensive interaction across internal teams and external partners.

Qualifications

• Experience using data analytics to influence advertising strategy.
• Background in ecommerce, tech, digital marketing, or travel ads.
• Experience with media planning across multiple channels.

Responsibilities

• Create media strategies by analyzing audiences, recommending media mixes, and allocating budgets.
• Partner with Sales and Customer Success to support large or strategic partner accounts.
• Build relationships with Sales and influence best practices in day-to-day collaboration with sellers.
• Communicate effectively in partner-facing situations using data to shape campaign strategy.
• Contribute to growth of existing and new advertising partnerships and help drive revenue targets.
• Lead and coordinate complex initiatives across internal and external stakeholders.
• Work cross-functionally with Analytics, Yield, Operations, Strategy, and Product to improve systems and processes.

Skills

Data-driven analysis

Stakeholder management

Client-facing comms

Cross-functional collaboration

Tools

Forecasting tools

Job description

Expedia Group in Chicago is seeking a Senior Advertising Planning & Insights Analyst to translate data into actionable insights, drive media strategies, and support key partner accounts. You will work with Sales, CS, and cross-functional teams to optimize campaigns and grow advertising partnerships.

The role emphasizes data storytelling, collaboration, and agile execution within a travel and digital marketing context, with extensive interaction across internal teams and external partners.